As the Head of Growth Marketing, you will shape and execute strategies that drive user acquisition and long-term growth for both a consumer-facing loyalty app and a B2B advertising solution within the gaming industry. This role sits at the intersection of product, data, and marketing, requiring a hands-on leader who can develop scalable campaigns and refine performance through deep analysis.
Key Responsibilities
- Lead end-to-end growth marketing initiatives, spanning strategy, execution, and optimization
- Design and scale paid user acquisition campaigns across multiple digital channels
- Develop data-informed strategies to acquire and engage users for a new B2C loyalty application
- Support expansion of the B2B advertising business by identifying high-impact marketing opportunities
- Translate performance metrics into actionable insights to improve campaign effectiveness
- Foster connections between players, developers, and advertising partners within the gaming ecosystem
- Build marketing frameworks from the ground up and adapt them as the business scales
What You Bring
- Strong analytical mindset with a track record in performance marketing and user acquisition
- Proven experience scaling consumer apps and mobile growth strategies
- Expertise in managing multi-channel campaigns across digital platforms
- Ability to own the full lifecycle of marketing campaigns—from concept to optimization
- Strategic yet hands-on approach, comfortable operating in fast-moving environments
- Experience connecting data with marketing execution to drive measurable growth
