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Hybrid

General Motors was looking for a Design Research Manager

About the Role

Search-careers is hiring a Design Research Manager to help shape the future of enterprise experiences across General Motors and its marquee brands. In this hybrid manager/individual contributor role, you'll collaborate with design, product, engineering, brand, and marketing teams to craft research initiatives that inform user-centered designs.

What You'll Do

  • Lead research that supports our strategic vision across complex workflows and enterprise journeys.
  • Manage and mentor a team of design researchers, fostering excellence in research craft, strategic thinking, and cross-functional collaboration.
  • Develop and drive a shared research roadmap aligned with business priorities, ensuring high-quality execution across generative and evaluative studies.
  • Facilitate strategic conversations with senior stakeholders, translating research into actionable insights and durable decisions.
  • Elevate the team’s storytelling and influence by crafting compelling narratives that shape product direction and business strategy.
  • Design and lead mixed-methods research studies including live studies, unmoderated studies, field studies, participatory design, heuristic evaluations, and remote usability testing.
  • Guide your team in synthesizing insights and aligning research outcomes with business and design strategy.
  • Partner with internal and external teams to integrate research with analytics, market data, and operational metrics.
  • Represent the voice of our customers in strategic planning and product development.
  • Contribute to the evolution of research workflows, governance, and standards across the organization.
  • Communicate findings through high-impact presentations and visual storytelling.

What We're Looking For

  • 7+ or more years executing user research to inform interactive product design, with at least 2 years in a leadership or management role.
  • Strong portfolio with work samples showcasing expertise in user research.
  • Excellent written, visual, and verbal communication skills.
  • Expertise of design thinking methods.
  • Proficiency in common design user experience research tools (e.g., dScout, Optimal Workshop, Qualtrics, User Testing, and Figma).
  • Experience shaping enterprise experiences that span both physical and digital user journeys.
  • Proven leadership in managing and mentoring researchers, setting a high bar for research quality, insight depth, and strategic impact.
  • Mastery of generative and evaluative methods, with the ability to guide others in method selection, execution, and synthesis.
  • Strategic thinker who translates research into product priorities, business opportunities, and cross-functional alignment.
  • Strong collaborator with experience influencing product, design, engineering, and business partners.
  • Growth mindset and adaptability in a fast-paced, evolving environment.
  • Ability to direct and produce great work in short timeframes, multi-task across different projects and platforms and adapt to the ever-changing priorities of the business.
  • Experience collaborating with data science teams on A/B testing, behavioral analytics, and experimentation.

Technical Stack

  • dScout
  • Optimal Workshop
  • Qualtrics
  • User Testing
  • Figma

Team & Environment

Part of GM’s Human Interface Design Studio. This is a hybrid people manager/individual contributor role.

Benefits & Compensation

  • Compensation range: $140,100 - $186,700
  • Medical, dental, vision insurance
  • Health Savings Account
  • Flexible Spending Accounts
  • Retirement savings plan
  • Sickness and accident benefits
  • Life insurance
  • Paid vacation & holidays
  • Tuition assistance programs
  • Employee assistance program
  • GM vehicle discounts
  • Company vehicle evaluation program (eligibility upon successful motor vehicle report review)

Work Mode

This role is hybrid.

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

Required Skills
dScoutOptimal WorkshopQualtricsUser TestingFigmaUser ResearchDesign ThinkingLeadershipCommunicationProduct Design
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Performance pay that rewards your skills

Iglu's revenue-sharing model means top performers earn significantly more than traditional salaries. Choose your projects, deliver great work, and see it reflected in your pay.

Revenue-sharing compensation
Project choice & autonomy
International client base
Career growth support
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Top earners exceed market rate
About company
General Motors
General Motors is an automotive company with a vision for a world with Zero Crashes, Zero Emissions and Zero Congestion.
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Job Details
Category design
Posted a month ago