Hike is seeking a hands-on Brand Manager to shape the voice, image, and emotional connection of our Web3 gaming brand. You will be a core builder, executing campaigns, writing copy, and ensuring brand consistency across all touchpoints to grow our presence globally.
What You'll Do
- Help define and evolve Hike’s tone of voice & visual identity, ensuring consistency across all touchpoints.
- Support campaign production across social, digital, partnerships, and events.
- Write and edit brand copy across social, ads, campaigns, web, and community channels.
- Brief and collaborate with designers, video editors & creators, owning rollout end-to-end.
- Work with growth & community teams to create content that converts but feels on-culture.
- Spot opportunities to insert Hike into conversations around youth, gaming & internet culture.
- Build brand playbooks, templates & asset libraries to scale consistency and speed.
What We're Looking For
- 7+ years of experience in brand management, marketing, or creative strategy.
- Proven track record of building or growing a consumer brand (Web2 essential).
- Strong storytelling & copywriting skills, able to connect brand narratives to cultural moments.
- Experience leading creative development (briefing, production, rollout) across formats (social, video, digital, partnerships, events).
- Hands-on ability to write sharp copy across ads, campaigns, and social.
- Experience working closely with designers, creators, and growth teams to ship end-to-end campaigns.
- Cultural fluency—pulse on global youth, gaming & internet culture.
- Ability to thrive in a fast-paced, entrepreneurial environment where brand = growth.
- Builder’s mindset—scrappy, collaborative, and excited to create from zero.
Nice to Have
- Web3 experience is a plus.
Team & Environment
Our culture is built on principles like Top Talent in Every Role, Owner not a Renter, Pro-Sports Team, Customer Obsession, Think Deeply & Exercise Good Judgement, Build & Make Magic, Be Insatiably Curious & Keep Improving, Move Fast & Be Dynamic, and Dream Big, Be Bold & Think Long Term.
Work Mode
This is a full-time, remote position open to a global team.
Hike is an equal opportunity employer.
