ResMed is hiring a Specialist, Marketing Technology (Customer Data Platform) to define our CDP's strategic vision and adoption framework. You will play a pivotal role in enabling data-driven personalization, segmentation, and activation across our marketing ecosystem, evolving the platform into a core enabler of connected customer experiences.
What You'll Do
- Define the strategic vision and roadmap for the Customer Data Platform to support marketing and business objectives.
- Develop and maintain the CDP adoption framework, ensuring alignment with enterprise data governance and privacy standards.
- Lead the segmentation and audience strategy, enabling precise targeting, personalization, and measurement across channels.
- Identify and prioritize data sources for integration into the CDP, ensuring relevance to marketing use cases and compliance requirements.
- Partner with MarTech, CRM, and Analytics teams to design scalable data flows between systems (CRM, SFMC, eCommerce, etc.).
- Collaborate with InfoSec and Privacy teams to uphold data protection, consent management, and ethical data practices.
- Manage external vendors and implementation partners to ensure delivery of business and technical outcomes.
- Define KPIs and success metrics to measure data activation efficiency, segmentation accuracy, and campaign effectiveness.
- Stay informed on emerging trends in CDP, data privacy, and identity resolution to guide platform evolution and innovation.
- Work closely with InfoSec and Privacy teams to maintain adherence to GDPR, HIPAA, CCPA, and other data regulations.
- Drive organizational enablement and training to increase adoption and maturity of CDP capabilities across teams.
- Champion innovation in data utilization, personalization, and marketing efficiency.
What We're Looking For
- 10+ years of experience in data strategy, marketing technology, or digital transformation roles.
- Proven success in leading CDP or customer data unification projects (e.g., Salesforce Data Cloud, HighTouch, or similar).
- Strong understanding of data architecture, identity resolution, and audience activation across marketing channels.
- Hands-on experience in defining segmentation frameworks and data integration roadmaps.
- Solid knowledge of privacy, consent, and compliance regulations (GDPR, CCPA, HIPAA).
- Experience collaborating with InfoSec, Privacy, and Technology teams in enterprise environments.
- Excellent stakeholder management, vendor oversight, and communication skills.
- Bachelor’s degree in Marketing, Data Science, Computer Science, or a related field.
Nice to Have
- Advanced degree preferred.
Technical Stack
- Customer Data Platform (CDP)
- CRM
- Marketing Automation
- Analytics
- Salesforce Data Cloud
- HighTouch
Team & Environment
You will be part of the Marketing Technology team, a cross-functional group responsible for shaping the enterprise marketing technology ecosystem.
Benefits & Compensation
- Compensation: $116,000 - $145,000 - $174,000
- Comprehensive medical, vision, dental, and life insurance
- AD&D, short-term and long-term disability insurance
- Sleep care management
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- Commuter benefits
- 401(k)
- Employee Stock Purchase Plan (ESPP)
- Employee Assistance Program (EAP)
- Tuition assistance
- Flexible Time Off (FTO)
- 11 paid holidays plus 3 floating days
- Eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave
Work Mode
This position is US-remote.
We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates.
