Responsibilities
- Lead the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs
- Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals
- Write high-quality briefs and strategic decks that inspire both clients and creators
- Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs
- Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
- Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations
- Lead cultural listening, market research, and platform trend tracking within the beauty category
- Translate emerging insights into actionable campaign ideas and brand opportunities
- Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals
- Join client calls to present strategic recommendations and explain the “why” behind campaign decisions
- Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback
- Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity
Requirements
- 5–7+ years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand
- Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube
- Strong grasp of beauty trends, consumer personas, and how content performs across the beauty funnel
- Able to translate brand identities into authentic, scroll-stopping creator content
- Comfortable working with performance metrics, audience data, and platform insights
- Ability to structure frameworks, make data actionable, and present performance narratives clearly
- Exceptional brief-writing, storytelling, and presentation skills
- Strong client presence with the ability to articulate ideas confidently and drive strategy forward
Nice to Have
- A hybrid thinker who blends logic with creativity, intuition with structure
- Experience owning strategy across multiple live campaigns and strategic touchpoints
- Passion for beauty, social culture, and pushing the boundaries of what creator content can do
