Shape the future of luxury real estate marketing by leading brand strategy and campaign execution for high-profile development projects. In this role, you’ll define brand identity, develop integrated marketing plans, and align creative direction across channels to support sales from pre-launch through market debut.
Key Responsibilities
- Develop and manage comprehensive marketing strategies under executive guidance, ensuring alignment with business goals
- Establish and maintain brand positioning for the Development Division across all internal and external platforms
- Create and oversee project-specific marketing plans, including timelines, budgets, and performance benchmarks
- Partner with external agencies and internal teams to launch new properties with strategic precision
- Analyze market data, consumer behavior, and competitive trends to inform marketing decisions
- Translate insights into clear, actionable recommendations for sales and operations
- Attend leadership and developer meetings to ensure marketing integration across the project lifecycle
- Review and approve all creative content from both business-to-business and consumer perspectives
- Support responses to RFPs with strategic input and market intelligence
- Collaborate early with sales teams to align messaging and enhance go-to-market strategies
- Track and drive follow-up actions, ensuring clear communication and accountability
- Represent the brand at industry events, broker forums, and real estate showcases
Qualifications
You bring strong strategic thinking, meticulous execution, and a creative mindset. You communicate clearly, lead independently, and thrive in fast-moving environments. You’re skilled at balancing big-picture vision with day-to-day tactical delivery.
- Proven experience managing marketing budgets and vendor relationships
- Demonstrated success in guiding complex projects from concept to completion
- Ability to influence stakeholders and communicate effectively across teams and levels
- Exceptional organizational skills with a focus on detail and process
- Comfort shifting between long-term planning and immediate execution needs
- Client-focused approach with a drive for results
Preferred Background
- 3–5 years in luxury residential real estate or high-end hospitality
- Experience launching new developments or branded residential projects
- Familiarity with sales lifecycle and brand standards in premium markets
- Spanish language skills are a plus
What We Offer
- Medical, dental, and vision benefits
- 401k plan
- Generous paid time off and holidays
- Dynamic, startup-style workplace with room to grow
- Investment in training and professional development
Work Environment
This is an onsite role based in Miami, Florida. The position operates within a high-energy, luxury-focused culture committed to growth, innovation, and inclusion. We are an equal opportunity employer that values diverse perspectives and experiences.
