Remote (Global)

Launch Potato is hiring a Senior Machine Learning Engineer, Ad Performance

About the Role

Design and deploy machine learning systems that enhance ad performance metrics by leveraging large-scale data and real-time optimization techniques.

Responsibilities

  • Develop and maintain machine learning models to optimize digital advertising outcomes
  • Collaborate with data scientists and engineers to integrate models into production environments
  • Analyze large datasets to identify patterns affecting ad campaign performance
  • Improve model accuracy through iterative experimentation and feature engineering
  • Build data pipelines that support real-time decision-making in ad delivery
  • Monitor model performance and implement updates to maintain effectiveness
  • Work closely with product teams to align ML solutions with business goals
  • Research new algorithms and techniques applicable to ad targeting and bidding
  • Ensure models comply with privacy standards and data usage policies
  • Document model design, training processes, and performance metrics
  • Troubleshoot issues in model deployment and data flow pipelines
  • Optimize inference speed and resource usage for low-latency environments
  • Contribute to A/B testing frameworks for evaluating model impact
  • Use statistical methods to validate model predictions against actual outcomes
  • Support the scaling of ML infrastructure as data volume grows
  • Participate in code reviews and maintain high software quality standards
  • Stay current with advancements in machine learning and advertising technology
  • Collaborate on cross-functional initiatives involving data governance and model transparency
  • Design experiments to isolate causal effects in ad performance data
  • Mentor junior engineers on best practices in machine learning engineering

Compensation

Competitive salary with performance-based incentives and comprehensive benefits package

Work Arrangement

Hybrid work model with flexible scheduling options

Team

Part of a specialized engineering team focused on advertising technology and data science integration

What We Value

  • Technical excellence paired with practical problem-solving
  • Ownership of projects from concept through deployment
  • Clear communication across technical and non-technical roles
  • Curiosity and initiative in identifying optimization opportunities
  • Collaborative mindset with a focus on team success

Technology Stack

  • Python for model development and scripting
  • TensorFlow and PyTorch for deep learning applications
  • Apache Spark for large-scale data processing
  • AWS for cloud infrastructure and deployment
  • Kubernetes for container orchestration
  • Airflow for workflow automation
  • BigQuery and Redshift for data storage and querying
  • MLflow for model tracking and management

Visa sponsorship available for qualified candidates

Required Skills
PythonSQLTensorFlowPytorchApache SparkAWSGCPMachine LearningData PipelinesDistributed Systems
About company
Launch Potato
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, its mission is to connect consumers with the world’s leading brands through data-driven content and technology.
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Posted 7 months ago