Responsibilities
- Define and own the Content Design System and Voice & Tone guidelines for the Xapo mobile application, ensuring consistency with our Brand, across our hybrid Bitcoin-fiat ecosystem.
- Audit existing user flows to identify opportunities for enhancement, creating a strategic roadmap to refine and optimise the core Member experience.
- Collaborate with Legal and Compliance to translate complex regulatory requirements into transparent, easy-to-understand language without compromising accuracy.
- Drive execution of end-to-end content design, crafting microcopy, onboarding flows, error messages and instructional text that guides high-net-worth individuals through complex financial transactions.
- Work intimately with Product Managers, Product Designers and Engineering to embed content strategy into the design process from the earliest ideation phase, ensuring copy is not an afterthought but a core design element.
- Simplify the complexity of our financial technology products for a non-technical yet financially savvy audience, making the "invisible" mechanics of Bitcoin feel accessible, secure and safe.
- Conduct copy testing, sentiment analysis and comprehension research to validate that our terminology resonates with a global audience and instills trust.
- Partner with the Data and Product teams to analyse drop-off points in conversion funnels (e.g., KYC, deposits) and iterate on copy to improve success rates and Member retention.
- Serve as the company's leading advocate for Content Design, educating stakeholders on the ROI of clear writing and influencing the product roadmap to prioritise comprehension and usability.
- Work closely with the Marketing team and other writers and contributors within the organisation, fostering a culture of writing excellence and attention to detail.
Requirements
- 5+ years of UX Writing or Content Design experience, specifically within Fintech, Wealth Management or Cryptocurrency sectors.
- Demonstrable track record of evolving or transforming complex applications, resulting in improved usability scores, reduced support tickets or increased conversion rates.
- Proven experience working in a regulated environment, successfully balancing legal constraints with user-centric clarity.
- A strong portfolio showcasing end-to-end user journeys (onboarding, transactional flows, troubleshooting) where complex problems were solved through text.
- Expertise in simplifying financial jargon. You understand the difference between custody and self-custody, SWIFT and SEPA and can explain them simply.
- Deep understanding of accessibility standards (WCAG) and inclusive design principles.
- Familiarity with behavioural economics and how language influences financial decision-making and trust.
- Knowledge of localisation best practices and how to write for a global audience where English may be a second language.
- Understanding of mobile-first design patterns (iOS and Android guidelines).
- A self-starter with the decisiveness required to own the application's narrative in a rapidly evolving scale-up environment.
- An empathetic, user-first mindset with an obsession for clarity and brevity.
- Proficiency with modern design tools (Figma, Sketch) and the ability to work directly within design files.
- Ability to manage stakeholders and negotiate copy decisions with Legal, Compliance and Product leadership using data and rationale.
- You make data-informed decisions and challenge the status quo using first principles thinking.
- Deep understanding of Agile methodologies and experience working in cross-functional product teams.
Benefits
- Work 100% remotely from anywhere in the world.
- Build amazing things with a balance of autonomy and collaborative teamwork.
- Set your own work schedule and make use of a flexible PTO plan when you need to recharge.
- Yearly budget for individual learning and development goals (books, conferences, etc.).
Additional Information
- Dedicated workspace required.
- Reliable and stable internet connection required.
- Devices and other essential equipment that meet minimal technical specifications required.
- Alignment with Xapo Values-Driven Leadership principles required.
