Responsibilities
- Work as part of a multi-disciplinary team to ideate, create, and deliver integrated design assets across digital and social.
- Design, layout, and refine digital marketing assets (static, animated, and video formats), e-commerce content, and social-first visuals - directly leveraging GenAI tools to accelerate, enhance, or transform ideation and production processes.
- Develop assets for Facebook, Instagram, TikTok, YouTube, Google Display using the Pencil platform in response to client briefs.
- Take client briefs through all steps including insight, concept, copy, image & video generation and final creative assembly using different GenAI models and techniques.
- Optimize and adapt assets for multi-channel rollouts, ensuring best practices for web, mobile, and social distribution.
- Implement brand guidelines, ensuring visual quality and cohesion throughout every project.
- Respond constructively to feedback, using GenAI capabilities to rapidly iterate and improve designs as needed.
- Present your work to internal teams, confidently explaining how GenAI has contributed to ideation or execution.
- Stay up-to-date with the latest design and GenAI trends, proactively suggesting new tools and features for creative experimentation.
- Oversee the quality and consistency of creative output of your work to ensure alignment with brand guidelines, client objectives, and evolving best practices in AI-powered content.
- Continuously research, evaluate, and experiment with new GenAI tools, staying at the forefront of what’s possible and sharing insights with the broader team.
- Ensure the timely, efficient, and effective delivery of finished assets across multiple projects.
Requirements
- Experience as an Integrated Designer in an advertising agency, in-house creative team, or design studio, with exposure to motion or integrated digital campaigns.
- Proven Integrated Designer portfolio that demonstrates hands-on creation of both traditional and AI-assisted projects (AI can be personal or client-related work).
- Working knowledge of GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Veo3 etc. (Training on our specific platform, Pencil, will be provided.)
- A critical eye for detail - able to analyse GenAI-generated outputs, quickly spot subtle errors or inconsistencies, and correct them via prompt refinement or additional editing tools to achieve polished results.
- Strong judgment in evaluating briefs and strategically identifying where and how GenAI can be integrated into the creative workflow for maximum efficiency and impact.
- Hands-on experience with GenAI-driven ideation, prompt creation, and static and video asset generation, with a strategic understanding of AI’s creative applications.
- Advanced skills in Adobe Creative Cloud (Photoshop, Illustrator, InDesign; motion/animation a plus).
- Strong retouching skills.
- Strong awareness of digital, social, and e-commerce design standards (e.g., mobile-first best practices, asset adaptation for different channels).
- Attention to detail, resourcefulness, and the ability to manage projects efficiently from brief to delivery.
- Excellent collaboration and communication skills - a true team player, open to feedback and new ways of working.
- Enthusiasm for learning, experimenting, and adapting to evolving creative technologies.
- Strong written and verbal English communication skills.
- Optimistic, adaptable mindset regarding the opportunities and ethical considerations of GenAI in the creative industries.
Additional Information
- Must have access to uninterrupted power and stable internet connectivity (a minimum home-internet speed of 200mbps).
- Applicant must acknowledge the internet/power requirement and describe their current setup.
- Upload a speed test screenshot as part of application.
- Opportunity to indicate if reasonable accommodations are needed during the interview process.
- Option to indicate if referred by a Brandtech+ employee.
