About the Role
This role is responsible for shaping the strategic direction of product marketing, leading cross-functional initiatives to bring new features and products to market, and ensuring clear messaging that resonates with target audiences.
Work Arrangement
On-site — NYC, Cambridge, LA
Responsibilities
- Define and execute comprehensive go-to-market plans for new product launches.
- Develop compelling product narratives and positioning that differentiate in the market.
- Collaborate closely with product management to guide roadmap priorities based on customer insights.
- Lead cross-functional coordination with sales, marketing, and engineering teams.
- Conduct market research to identify customer needs, trends, and competitive dynamics.
- Create sales enablement tools, including battle cards, presentations, and training materials.
- Translate technical product features into clear customer benefits.
- Manage external communications, including press releases and public announcements.
- Support demand generation campaigns with targeted content and audience segmentation.
- Monitor product performance post-launch and adjust strategies as needed.
- Establish messaging frameworks used across all customer-facing channels.
- Represent the voice of the customer within the organization.
- Evaluate pricing and packaging strategies in collaboration with leadership.
- Drive adoption of new features through onboarding and education initiatives.
- Maintain a deep understanding of the AI and music technology landscape.
- Present product updates and roadmaps to internal and external stakeholders.
- Ensure brand consistency across all product-related communications.
- Identify partnership opportunities that expand market reach.
- Gather and synthesize user feedback to inform future product direction.
- Lead competitive analysis to anticipate market shifts and adjust positioning.
- Work with legal and compliance teams to ensure accurate product claims.
- Manage agency partners and external vendors as needed.
- Track key performance metrics for product marketing initiatives.
- Advocate for customer needs in executive-level discussions.
- Support international expansion efforts with localized marketing strategies
Qualifications
- Proven experience in product marketing for technology companies, especially in AI or creative software.
- Strong understanding of SaaS or consumer technology product lifecycles.
- Experience launching complex products to both technical and non-technical audiences.
- Excellent written and verbal communication skills.
- Ability to distill complex ideas into clear, persuasive messaging.
- Background in working with cross-functional teams in fast-paced environments.
- Data-driven mindset with experience using analytics to inform decisions.
- Familiarity with music technology or creative tools is a plus.
- Bachelor’s degree in marketing, business, or a related field.
- At least 8 years of experience in product marketing roles.
- Experience managing junior team members or leading projects independently.
- Comfortable presenting to senior executives and external partners.
- Strategic thinker with attention to operational detail.
- History of driving measurable impact through marketing initiatives.
- Knowledge of digital marketing channels and campaign measurement.
- Experience with A/B testing and user feedback loops.
- Understanding of intellectual property or copyright issues in digital media.
- Ability to thrive in a dynamic, evolving product environment.
- Track record of building strong relationships across departments.
- Skilled in using CRM and marketing automation platforms.
- Experience in startup or high-growth environments preferred.
- Comfort with ambiguity and rapid iteration.
- Proven ability to manage multiple priorities under tight deadlines.
- Passion for music and emerging technology trends.
- Global mindset with awareness of cultural nuances in marketing
What We Offer
- Opportunity to shape the marketing vision for groundbreaking AI music products.
- Collaborative work environment with talented, mission-driven colleagues.
- On-site work locations in major innovation hubs: NYC, Cambridge, LA.
- Exposure to cutting-edge developments in artificial intelligence and audio technology.
- Autonomy to define strategy and lead key initiatives from inception to execution.
- Access to executive leadership and direct influence on product direction.
- Resources to attend industry events and build professional networks.
- Support for continuous learning and career development.
- Inclusive culture that values diverse perspectives and creative problem-solving.
- Competitive salary and performance-based incentives.
- Comprehensive health and wellness benefits package.
- Flexible vacation policy and paid time off.
- Equipment and workspace designed to support productivity and comfort.
- Opportunities to contribute to open-source or public-facing content.
- Company-wide focus on ethical AI and responsible innovation.
