About the Role
This role is responsible for optimizing digital customer journeys by leveraging conversion rate optimization and user experience techniques to enhance engagement, retention, and lead quality.
Responsibilities
- Design and execute A/B and multivariate testing strategies to improve conversion metrics
- Analyze user behavior using analytics tools to identify optimization opportunities
- Collaborate with design and development teams to implement test variations
- Translate data insights into actionable recommendations for website improvements
- Monitor and report on key performance indicators related to user engagement and conversion
- Maintain a testing roadmap aligned with business goals
- Optimize landing pages, forms, and call-to-action elements
- Ensure mobile and desktop experiences meet usability standards
- Use heatmaps and session recordings to evaluate user interactions
- Conduct competitive analysis to benchmark UX practices
- Work closely with content and SEO teams to align messaging with user intent
- Implement and manage tag management systems for tracking
- Prioritize optimization initiatives based on potential impact
- Document test results and share findings across teams
- Support accessibility standards in digital experiences
- Stay current with industry trends in CRO and UX
- Manage vendor relationships for testing and analytics platforms
- Ensure compliance with data privacy regulations
- Present optimization strategies to stakeholders
- Integrate customer feedback into UX improvement plans
Compensation
Competitive salary and benefits package
Work Arrangement
Remote
Team
Part of a performance-driven marketing team focused on digital growth
What We Offer
- Flexible remote work environment
- Opportunities for professional development
- Collaborative team culture
- Exposure to advanced digital marketing technologies
Equal Opportunity Employer
- We value diversity and inclusion in our workforce
- All qualified applicants will receive consideration without regard to race, religion, gender identity, or veteran status
Not available
