The Social Media Specialist will lead digital engagement for Carazo Enterprise SL, a company rooted in quality, heritage, and tradition within the premium tobacco industry. As part of the international marketing team, you will shape the brand’s voice across global markets through strategic, compliant, and compelling social media communication.
What You'll Do
- Develop and execute social media strategies across Instagram, Facebook, LinkedIn, TikTok, Threads, and YouTube.
- Manage the content calendar, ensuring consistent posting aligned with brand tone and seasonal campaigns.
- Collaborate with creative, trade marketing, and sales teams to create engaging visual and written content.
- Manage and optimize paid social media campaigns (Meta Ads, Google Ads, and other platforms), including targeting, budget allocation, and performance tracking.
- Monitor community engagement, respond to messages, and nurture relationships with followers and partners.
- Analyze performance metrics and prepare monthly reports on reach, engagement, and growth.
- Research trends and competitor activity to propose innovative ideas and campaigns.
- Coordinate with agencies, photographers, and designers when necessary.
- Ensure all content complies with advertising regulations for tobacco-related brands.
What We're Looking For
- Creative, analytical, and brand-savvy individual
- Understanding of premium branding
- Ability to thrive in fast-paced environments
- Ability to translate business objectives into impactful digital communication
Technical Stack
- TikTok
- Threads
- YouTube
- Meta Ads
- Google Ads
Team & Environment
- Part of the international marketing team
- Within Carazo Enterprise SL's marketing department
Benefits & Compensation
- Salary: not specified
- Equity: not specified
- Other compensation: not specified
Work Mode
- Local-country work model
- Available locations: Madrid, Marbella, Gran Canaria, Panama, Costa Rica
EEO: not specified
