Requirements
- 4+ years in marketing ops, marketing analytics, growth analytics, or a similar role where you owned marketing ops (not just created reports)
- Strong SQL skills and comfort working directly in a warehouse environment (BigQuery strongly preferred)
- Hands-on experience with GA4, Google Tag Manager, Tableau or Power BI, (Hyros or similar analytics platform is a bonus)
- Hands-on implementation experience for: Google Ads conversion tracking and enhanced conversions (as applicable)
- Meta Pixel + Meta Conversions API (or equivalent server-side approach) and event deduplication
- Audience creation and management in Google and Meta
- Strong dashboarding experience in Tableau (preferred) or Power BI: You have built dashboards yourself, not only requested them from technical teams
- Experience stitching marketing data to revenue data: Payment gateway / processor data integration experience (example: Stripe or similar)
- Strong measurement rigor: Attribution basics, channel-level ROI, funnel analytics, cohort thinking, and the ability to explain trade-offs clearly
- Operating style: Self-starter who proactively hunts for gaps and issues
- Reliable communicator who will not disappear into async work
- Comfortable with ambiguity, shifting priorities, and startup pace
Nice to Have
- Intercom data extraction and analysis (or similar customer messaging/support platforms)
- Experience integrating additional sources (affiliate platforms, CRM/CDP tools, basic ETL connectors, platform APIs)
- dbt, lightweight data modeling discipline, or Python for analysis and automation
- Server-side GTM or broader server-side tracking approaches
- Experimentation measurement (A/B testing, holdouts, incrementality thinking)
- Experience in regulated categories (fintech, trading, gambling-adjacent policy environments)
