About the Role
Lead the development and execution of advanced marketing analytics to inform strategy, improve campaign performance, and scale growth using AI and machine learning techniques.
Responsibilities
- Design and implement measurement frameworks for digital marketing initiatives
- Analyze customer behavior patterns to identify high-value acquisition channels
- Build predictive models to forecast campaign performance and customer lifetime value
- Collaborate with data science teams to integrate AI into marketing workflows
- Translate complex data findings into strategic recommendations for marketing leadership
- Monitor and report on key performance indicators across acquisition and retention
- Optimize marketing spend through data-driven budget allocation
- Develop dashboards and automated reporting tools for marketing teams
- Evaluate A/B test results to guide creative and targeting decisions
- Ensure data quality and integrity across marketing technology platforms
- Partner with engineering to enhance data pipelines for analytics use cases
- Drive segmentation strategies based on behavioral and demographic insights
- Assess ROI of marketing programs across channels and customer segments
- Lead analytics projects from scoping to delivery with cross-functional teams
- Stay current with advancements in AI applications for marketing analytics
Nice to Have
- Master’s degree in data science, analytics, or related field
- Experience working with generative AI in marketing applications
- Prior work in B2B or enterprise SaaS environments
- Knowledge of natural language processing for customer insight extraction
- Experience mentoring junior analysts or leading analytics teams
- Familiarity with real-time analytics and streaming data systems
- Published work or speaking engagements in analytics or AI domains
Compensation
Competitive salary and equity package
Work Arrangement
Remote-friendly with flexible hours
Team
Cross-functional team focused on data-driven marketing and AI innovation
About the Role
This position sits at the intersection of marketing, data science, and AI, driving insights that shape go-to-market strategy. The ideal candidate will combine deep analytical rigor with strategic thinking to unlock growth opportunities.
What We Value
Curiosity, technical precision, and the ability to act as a bridge between data and business impact. We prioritize candidates who can lead with data while collaborating effectively across teams.
Available for qualified candidates
