Bavarian Nordic Berna GmbH is looking for a Sales Force & Omnichannel Data Analytics Lead (m/f/d) to lead data analytics for our commercial team. You will turn complex data from sales force and omnichannel activities into actionable insights that drive performance.
What You'll Do
- Integrate, validate and analyze data from CRM, digital platforms and other sources to create a unified and actionable view of customer activities.
- Define, standardize and monitor KPIs across CRM and digital platforms to ensure transparency, alignment and action.
- Develop, automate and maintain omnichannel and sales force effectiveness dashboards, and deliver campaign and engagement performance metrics across brands and geographies to assess performance and identify improvement areas.
- Conduct ad-hoc deep dives and root cause analyses to support tactical decision-making and strategic planning across markets and products.
- Ensure data quality, consistency and structure across internal and external sources.
- Act as the senior point of contact for all analytics topics related to field force, digital and omnichannel performance.
What We're Looking For
- A Master’s degree in Data Science, Business Analytics or a related field.
- Proven experience in omnichannel engagement analytics, digital campaigns, CRM metrics, field force performance and social media data analysis.
- Proficiency in reporting and visualization tools such as Power BI.
- Working knowledge of Python for data analysis, automation and advanced analytics.
- Advanced knowledge of CRM systems such as Veeva and Salesforce as well as marketing platforms (Marketing Cloud) and Google Analytics.
- Strong understanding of database structures with the ability to integrate, extract, analyze and interpret data, build dashboards from scratch and automate scalable reporting.
- Fluency in English.
Nice to Have
- Experience in the pharmaceutical, biotech or medical device industry is an advantage.
- German language skills are a plus.
Technical Stack
- Power BI
- Python
- Veeva, Salesforce, Marketing Cloud
- Google Analytics
Team & Environment
You will be part of the commercial team within a global company of more than 1600 employees.
Bavarian Nordic is an Equal Opportunity Employer. All qualified applications will receive consideration for employment and will not be discriminated against based on race, color, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
