Cape Town, ZA On-site

Mukuru is hiring a Market Developer

About the Role

Drive market growth for digital financial solutions by leading customer acquisition, retention, and product adoption across Wallet and Value-Added Services (VAS). As the primary advocate for these offerings, you will shape market perception, strengthen brand visibility, and ensure consistent messaging of customer benefits.

Key Responsibilities

  • Lead go-to-market initiatives to expand reach and deepen usage of Wallet and VAS products in targeted regions
  • Train and empower sales and marketing teams with value-based selling tools and strategies
  • Optimize distribution networks to improve accessibility and performance
  • Manage cross-functional projects from concept to delivery, ensuring alignment with business goals
  • Monitor progress daily, prioritize tasks, and resolve obstacles to maintain momentum
  • Identify new product, service, and partnership opportunities and assess them for commercial, strategic, and legal feasibility
  • Develop business cases, negotiate agreements, and support implementation of new ventures
  • Oversee partner relationships and commercial engagements, ensuring mutual value
  • Analyse market dynamics, customer behavior, and competitor activity to inform strategy
  • Translate insights into clear actions that improve performance and competitiveness
  • Contribute to pricing reviews, budget planning, and performance reporting
  • Participate in regular performance reviews and ongoing learning initiatives

What You Bring

  • Proven experience in market development, business expansion, or commercial strategy
  • Strong project management skills with a track record of delivering results on time and within scope
  • Ability to assess opportunities from multiple angles—commercial, strategic, and operational
  • Excellent communication skills to convey product value clearly and persuasively
  • Strong analytical mindset with the ability to turn data into action
  • Commitment to continuous learning and professional growth
  • Self-driven approach with initiative and accountability

Preferred Background

  • Experience in fintech, financial services, or digital financial products
  • Familiarity with emerging markets or inclusive finance models
  • Background in sales enablement, channel management, or partner development

Work Environment

This is an onsite role. If working remotely, candidates must maintain reliable internet connectivity and a professional, distraction-free workspace.

Our Culture

We foster a growth-focused, innovative, and inclusive environment. Our team is diverse, customer-driven, and empowered to create meaningful impact. We prioritize development, encourage ownership, and support every individual’s journey toward excellence.

Required Skills
growth strategyinnovationproduct developmentcross-functional collaborationcommercial thinkingstrategic executioncustomer communicationrisk managementpartnership developmentmarket expansiondigital financial servicesproactive problem solving market growthproduct developmentcross-functional collaborationstrategic executioncustomer communicationpartnership developmentfinancial servicesvalue-added servicesinnovationcommercial thinking
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About company
Mukuru
Mukuru builds software to power financial freedom for over 16 million customers across 50+ countries, with a focus on impact across Africa and beyond.
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Job Details
Department Card & Wallet
Category product
Posted 3 months ago