About the Role
Lead the development and execution of product marketing initiatives for institutional-grade trading offerings, including over-the-counter and prime brokerage services. Shape messaging, positioning, and launch strategies to drive adoption among professional clients.
Responsibilities
- Define product positioning and messaging frameworks for institutional trading products
- Develop comprehensive go-to-market plans for new features and service enhancements
- Collaborate with product teams to align marketing strategy with roadmap priorities
- Create sales enablement materials tailored to enterprise client needs
- Conduct competitive analysis to inform differentiation strategies
- Lead cross-functional coordination across marketing, sales, and product units
- Translate technical product details into clear customer-facing content
- Support demand generation campaigns targeting institutional investors
- Gather and integrate customer feedback into marketing assets
- Manage timelines and deliverables for product launches
- Work closely with regional marketing leads to adapt messaging globally
- Track and report on campaign performance and market response
- Identify key value propositions for OTC and prime service lines
- Maintain up-to-date knowledge of regulatory developments affecting offerings
- Partner with compliance teams to ensure messaging accuracy
Nice to Have
- Experience in cryptocurrency or blockchain-based platforms
- Background in prime brokerage or OTC trading operations
- MBA or advanced degree in business or finance
- Existing network within institutional investment communities
- Knowledge of trading desks and execution protocols
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid or remote options available
Team
Part of the global marketing team focused on institutional product growth
About the Team
This role sits within the institutional marketing division, supporting the expansion of wholesale trading capabilities. The team works closely with product development, sales, and compliance to ensure consistent, compliant, and compelling messaging for high-value client segments.
What We Value
We prioritize clear communication, strategic thinking, and initiative. Success in this role requires balancing speed with precision, especially when launching time-sensitive financial products in a regulated environment.
Available for qualified candidates
