About the Role
This role leads the development and execution of product marketing strategies to ensure successful product launches and sustained market relevance. The individual will collaborate with product, marketing, and sales teams to define positioning, craft compelling narratives, and deliver measurable growth.
Responsibilities
- Lead end-to-end go-to-market planning for key product initiatives
- Develop clear product positioning and messaging frameworks
- Collaborate with product teams to understand roadmap priorities
- Translate technical features into customer-centric value propositions
- Guide campaign strategy across digital and traditional channels
- Analyze market trends and competitive landscape
- Inform sales enablement materials with actionable insights
- Work with design teams to shape visual storytelling
- Measure campaign performance using key marketing metrics
- Coordinate launch timelines across multiple stakeholders
- Advocate for customer needs within product development
- Manage external agency partners when applicable
- Ensure brand consistency across all marketing assets
- Drive internal alignment on product updates
- Conduct customer research to validate assumptions
- Optimize messaging based on user feedback
- Support executive communications around product milestones
- Develop content for press releases and media outreach
- Partner with growth teams to scale acquisition efforts
- Lead post-launch reviews to assess impact
- Identify expansion opportunities in new markets
- Maintain a product marketing playbook for repeatability
- Train regional teams on global campaign rollouts
- Balance strategic vision with tactical execution
- Represent the brand in public forums and events
Compensation
Competitive salary and benefits package
Work Arrangement
Remote with regional flexibility
Team
Product marketing team within a creator-focused technology company
About the Team
This position joins a dynamic marketing team focused on amplifying product innovation. The group values collaboration, experimentation, and clear communication to drive user engagement and business growth.
What Success Looks Like
Within the first six months, the individual will have led at least two major product launches, established cross-functional workflows, and delivered measurable improvements in market adoption and messaging clarity.
Available for qualified candidates
