Responsibilities
- Define and communicate the long-term product vision for Activate’s portfolio, ensuring alignment with company strategy and market trends.
- Own and maintain detailed product roadmaps for all Activate products, balancing innovation with delivery feasibility.
- Build strong relationships with customers to gather feedback, validate features, and identify opportunities for product enhancement.
- Act as the voice of the customer within the business, ensuring product decisions maximise value for users and the business.
- Engage with senior stakeholders across Activate to ensure product initiatives are aligned with business goals and operational needs.
- Partner closely with the Head of Development and development teams to translate roadmaps into well-defined features, user stories, and deliverables.
- Ensure delivery teams understand the “why” behind each product decision, fostering a culture of purpose-driven development.
- Work with QA, UX/UI, and data teams to ensure products are high quality, intuitive, and measurable.
- Keep ahead of InsurTech, fleet management, and accident management trends to ensure Activate products remain competitive and innovative.
- Identify and evaluate opportunities for AI, automation, and data-led product improvements.
- Define and track key product metrics, ensuring that product performance meets expectations and drives ROI.
- Establish best practice in product management processes, tools, and reporting.
Requirements
- Proven experience in senior product leadership, ideally within SaaS, InsurTech, or B2B technology sectors.
- Track record of delivering successful products from concept to market.
- Strong stakeholder management and customer engagement skills.
- Excellent communication skills with the ability to translate technical concepts into business language.
- Experience working closely with software development teams in an Agile environment.
Nice to Have
- Knowledge of insurance, claims, fleet, or accident management industries.
- Experience embedding AI, machine learning, or advanced analytics into products.
- Familiarity with modern UX/UI practices.
Benefits
- 33 days holiday, including bank holidays
- Personal health cash plan – claim back the cost of everyday healthcare such as dental and optical check-ups
- Enhanced maternity, paternity, adoption and shared parental pay
- Life assurance at three times your basic salary
- Free breakfasts and fresh fruit
- A birthday surprise for everyone
Team
Team size: 1000+ team members nationwide. Structure: Reports to and partners closely with the Head of Development; works with development teams, QA, UX/UI, and data teams.
A bit about us
Activate Group is a fast-growing business approaching 1,000 team members nationwide. We work with some of the UK’s largest fleets and insurance companies, supporting drivers that have been involved in road incidents through our contact centres in Halifax, Peterborough and Huddersfield. We manage every step of the repair journey - repairing vehicles at our own Activate Accident Repair (AAR) body shops, as well as through a UK-wide network of trusted independent repair partners. We also work with the UK’s largest vehicle manufacturers, supporting their approved repair programmes, and deliver innovative technology solutions to fleets, vehicle repair centres and dealerships.
Our purpose & values
Our purpose underpins everything we do: Make someone’s bad day better. Our values define how we work with our team members, customers and suppliers: Make it happen – Be accountable. Take the initiative, work fast, and do a great job. Strive for better – Be bold. Challenge the norm - make small improvements often. Win together – Be a team player. Win together, learn together, respect each other.
Additional Information
- Every role at Activate Group is aligned to our wider business vision and purpose – making someone’s bad day better.
- You’ll understand how your role contributes to the bigger picture and how your work helps deliver excellent outcomes for customer and partners.
- We believe work should be enjoyable. We make time to celebrate success, recognise achievements and bring people together at team events and company-wide celebrations.
- We’ll also support your ongoing development through regular feedback and career planning.
- Whether you’re based in one of our contact centres in Halifax, Peterborough or Huddersfield, working at an Activate Accident Repair (AAR) site, or working from home, you’ll be part of a supportive culture where people are encouraged to succeed.
