About the Role
This role is responsible for shaping the strategic direction of product marketing for DeepBook, including messaging, positioning, launch execution, and collaboration with sales and product teams to ensure market success.
Responsibilities
- Define and execute the overall product marketing strategy for DeepBook
- Develop compelling value propositions tailored to specific customer segments
- Lead the creation of go-to-market plans for new features and product updates
- Collaborate with product management to align marketing strategy with product development
- Conduct market research to identify customer needs, competitive dynamics, and opportunities
- Translate technical product capabilities into clear, customer-focused messaging
- Oversee the development of sales enablement tools and training materials
- Work closely with demand generation teams to support campaign development
- Drive positioning and messaging consistency across all customer touchpoints
- Monitor product performance in the market and adjust strategies as needed
- Partner with regional marketing teams to adapt global strategies locally
- Analyze customer feedback to inform marketing and product decisions
- Manage external communications related to product launches and updates
- Serve as a key liaison between marketing, product, and sales functions
- Ensure brand alignment in all product marketing materials
- Track key performance metrics to measure marketing effectiveness
- Present product marketing updates to executive leadership
- Support pricing and packaging strategies with market insights
- Identify use cases that demonstrate product differentiation
- Facilitate customer reference programs and case study development
- Stay current on industry trends impacting the product landscape
- Coordinate with legal and compliance teams when required
- Manage external agency partners involved in marketing execution
- Maintain a product marketing roadmap aligned with product releases
- Drive continuous improvement in marketing processes and tools
Compensation
Competitive salary and performance-based incentives commensurate with experience
Work Arrangement
Hybrid work model with flexibility for remote and office-based work
Team
Part of the global marketing leadership team, collaborating closely with product, sales, and regional marketing units
About DeepBook
- DeepBook is a high-performance order book engine designed for decentralized finance applications, offering low latency and high throughput for trading systems.
- It leverages a deterministic execution model to ensure fairness and transparency in trade matching.
Why This Role Matters
- This position plays a critical role in shaping how DeepBook is perceived in the market and drives adoption among developers and financial institutions.
- The leader in this role will influence both strategic direction and hands-on execution across the product marketing lifecycle.
Available for qualified candidates based on business needs and location
