Directive is hiring a Head of PR & Communications (Remote US)

Responsibilities

• Partner with the Managing Director to operate Directive's communications division across PR, Influencer, and Organic Social
• Serve as a subject matter expert across all three practice areas. You set the standard of excellence and champion your team.
• Manage the division P&L, including revenue targets, staffing models, utilization, and margin
• Serve as the senior exec sponsor on communications accounts, delivering strategic counsel to C-suite and senior marketing stakeholders, as a point of escalation
• Interface with the Head of Client Strategy to ensure service lines work seamlessly together.
• Build, manage, and develop a team of communications professionals by hiring, onboarding, coaching, and holding them to a high bar
• Create and enforce quality standards and delivery frameworks that produce consistently excellent client work
• Develop integrated communications strategies for B2B clients across earned, shared, and owned channels
• Cultivate and maintain strong media relationships across trade, business, and tech press
• Lead B2B influencer strategy, identifying the right voices — from analysts to industry creators — to amplify client narratives
• Oversee organic social strategy as an extension of communications, ensuring your team maintains brand voice consistency and audience engagement
• Assist in driving new business development: act as a subject matter expert from operations on client proposals in partnership with the Managing Director and Growth team.
• Identify and execute cross-sell opportunities in partnership with Directive's other service lines.
• Establish KPIs and reporting frameworks that tie communications programs to real business outcomes
• Contribute thought leadership internally and externally to establish Directive's communications practice in the market
• Recruit, develop, and retain top communications talent

Requirements

• 10+ years of experience in communications and PR
• Experience in the B2B sector
• Agency experience a must
• Deep expertise across PR, media relations, influencer, and organic social — you can do the work, teach the work, and raise the bar on the work
• Experience managing a P&L and owning the operational health of a team or practice
• Strong media relationships and a track record of earning meaningful coverage in trade, business, and tech press for B2B clients
• Proven ability to develop and execute B2B influencer programs, including analysts, industry thought leaders, and emerging creator channels (podcasts, Substacks, LinkedIn)
• Experience developing organic social strategy as part of an integrated communications program
• Demonstrated success managing and growing enterprise B2B client accounts
• Track record of tying communications strategy to measurable business outcomes — brand awareness, share of voice, pipeline influence, and revenue
• Excellent written and verbal communication skills, with the ability to translate complex B2B narratives into compelling stories
• Willingness to travel to visit clients on an as-needed basis

Nice to Have

• Familiarity with AI tools and how they're reshaping media targeting, content creation, and measurement

Benefits

• Compensation for this role includes a competitive base salary
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Mental - Access to certified therapists through Spring Health, membership to Headspace
• Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
• Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• Financial - Traditional and Roth 401(k) with a 3% company match
• Bonus - Annual bonus based on tenure, which scales in total amount over time
• Annual Company-wide Retreat

Additional Information

• You’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.
• This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
• To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
• If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.