Requirements
- Proven AI/ML chops: You've actually built and deployed AI-driven optimization systems (personalization, predictive analytics, automated experimentation). Not just used tools, but architected intelligent systems.
- Senior CRO mastery: 7+ years leading high-impact CRO programs. Track record of driving 20%+ conversion improvements at scale. Deep expertise in statistical rigor, experimental design, and what actually moves metrics.
- Team builder: You've hired, mentored, and scaled high-performing teams. Can build this capability from the ground up while executing at the highest level yourself.
- Technical fluency: Comfortable in code, analytics tools, and complex implementation. Can work directly with engineers and data scientists to build sophisticated testing infrastructure.
- Speed + rigor: Move fast with conviction while maintaining statistical integrity. Bias to action, obsessed with 80/20, comfortable in ambiguity.
- Mission alignment: Actually care that conversion improvements = more patients getting life-changing treatment. Culture fit with our beliefs (radical cost reduction, algorithms over humans, profitability, only the paranoid survive).
Nice to Have
- Healthcare/DTC experience: You've optimized complex, regulated funnels in healthcare or high-consideration DTC. Understand compliance constraints and long sales cycles.
- Multi-brand scaling: Led CRO across multiple brands/products simultaneously. Built centralized optimization infrastructure.
- Full-stack growth: Deep understanding of how CRO fits into broader growth strategy (acquisition, activation, retention, monetization). Can connect conversion optimization to LTV and unit economics.
- AI product vision: Not just using AI tools, but have a POV on where AI-driven optimization is going. Excited about personalization at scale, LLM applications, and next-gen experimentation.
- Evangelism: Proven ability to build experimentation culture across orgs. Can teach, inspire, and get buy-in from skeptics.
Benefits
- comprehensive medical insurance (if appropriate)
- fully distributed across the world and functions fully remotely
- budget for books, courses, coaching
- budget for gym, health apps
- free membership with a clinic offering GLP-1s
- free biweekly health coaching so you stay healthy
- free biweekly work coaching so you stay sharp + calm
- Macbook & work-from-home equipment provided as needed
Work Arrangement
Remote (Worldwide)
Additional Information
- flex in your calendar for kids if you have them — many of our team have kids so we’re kid-friendly.
- This is a senior role.
- You’ll have flex in your calendar for kids if you have them — many of our team have kids so we’re kid-friendly.
