About the Role
The specialist will lead audience development and signal integration for paid social campaigns, ensuring alignment with business goals and leveraging data to improve targeting and return on ad spend.
Responsibilities
- Develop and manage audience segmentation strategies for social media advertising
- Integrate first-party data signals into paid social platforms for improved targeting
- Collaborate with data science and analytics teams to refine audience models
- Optimize campaign performance using behavioral and demographic insights
- Monitor key performance metrics across paid social channels
- Implement testing frameworks to evaluate audience effectiveness
- Ensure compliance with data privacy regulations and platform policies
- Work closely with creative teams to align audience strategy with ad content
- Manage relationships with external technology partners and vendors
- Translate business objectives into actionable audience plans
- Maintain documentation for audience logic and signal usage
- Support budget allocation decisions based on audience performance
- Stay current with platform updates and emerging targeting capabilities
- Provide regular reporting to stakeholders on audience impact
- Drive adoption of new signal integrations across marketing teams
Nice to Have
- Experience with identity resolution technologies
- Familiarity with programmatic advertising ecosystems
- Background in A/B testing methodologies
- Knowledge of machine learning applications in advertising
- Experience with dashboarding tools like Looker or Tableau
Benefits
- Comprehensive health insurance coverage
- Retirement savings plan with company contribution
- Paid time off and holidays
- Parental leave policy
- Employee assistance program
- Wellness stipend
- Professional development opportunities
- Discounts on platform products
- Inclusive workplace culture
- Sustainability-focused initiatives
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model with flexible remote options
Team
Part of the marketing team focused on digital advertising performance
About the Team
- This role sits within the performance marketing division, which drives customer acquisition through scalable digital channels.
- The team values experimentation, data fluency, and cross-functional collaboration to achieve sustainable growth.
What Success Looks Like
- Within 3 months, you will have mapped existing audience strategies and identified optimization opportunities.
- By 6 months, you will lead implementation of new signal integrations and demonstrate measurable improvements in ROAS.
Not available for this position
