Responsibilities
- Help design and implement comprehensive media strategies across digital and traditional platforms such as search, social media, out-of-home advertising, offline channels, and programmatic buying
- Contribute to the creation of media proposals, channel strategies, and client-ready presentations
- Manage end-to-end campaign coordination, ensuring accurate booking processing and timely delivery of all required materials according to specifications
- Track and report on advertising campaign performance, identifying key insights and suggesting performance improvements
- Support the configuration, ongoing optimisation, and performance reporting of digital campaigns on platforms like Google Ads, DV360, Meta Ads Manager, TikTok Ads, and YouTube
- Observe performance metrics across advertising platforms and assist in generating meaningful, actionable insights for the team
- Help identify ways to enhance efficiency and return on investment in paid search, paid social, and programmatic advertising efforts
- Support data collection, cleaning, and preparation from multiple sources to aid in building dashboards and data visualisations using SQL, Python, Tableau, or Power BI
- Work with analytics specialists on advanced projects, helping turn data insights into practical business outcomes for clients
- Assist in managing affiliate marketing initiatives, including campaign execution, partner communication, performance monitoring, and reporting
- Help gather and evaluate campaign data to produce regular performance reports with actionable recommendations for improving affiliate programme results
Benefits
- Comprehensive medical, dental, vision, and group retirement benefits
- Generous paid time off allowance
- Exclusive partner discounts
- Designated employee mental health awareness days
