About the Role
The ideal candidate will manage and enhance the company’s website to support marketing goals, improve user experience, and increase conversion rates through analytics and targeted initiatives.
Responsibilities
- Develop and execute website content strategies aligned with marketing objectives
- Monitor site performance using analytics tools to identify optimization opportunities
- Collaborate with design and development teams to implement user experience improvements
- Conduct A/B testing to evaluate page effectiveness and conversion metrics
- Maintain up-to-date content across all web pages and digital assets
- Ensure website compliance with SEO best practices
- Track key performance indicators and generate regular reporting
- Support campaign launches through dedicated landing pages and web features
- Coordinate with content creators to align web copy with brand messaging
- Manage website updates and publishing workflows
- Optimize site speed and mobile responsiveness
- Identify technical issues and work with IT to resolve them
- Integrate marketing technologies and tracking scripts
- Support lead generation efforts through web-based tools
- Assist in localization of web content for diverse audiences
- Stay current with digital marketing trends and web technologies
- Ensure accessibility standards are met across the site
- Work with external vendors on web development projects
- Contribute to brand consistency across digital platforms
- Respond to stakeholder feedback on website functionality
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid remote
Team
Collaborative marketing team focused on digital growth
Growth Opportunities
- Team members have access to professional development programs
- Opportunities for advancement within the marketing division
- Regular training on emerging digital tools and platforms
Technology Stack
- Uses modern CMS and marketing automation platforms
- Employs analytics and heat-mapping tools for user behavior insights
- Integrates CRM and email systems with web infrastructure
Available for qualified candidates
