Responsibilities
- Define and promote a unified regional planning vision that supports the 3Cs framework and broader organizational strategy.
- Lead innovation in media planning by testing emerging platforms, technologies, and methodologies to enhance campaign impact.
- Manage end-to-end creation and implementation of integrated media plans across digital and traditional channels, ensuring data-informed decisions and adherence to industry standards.
- Demonstrate expertise in core marketing and media principles such as ad stock, reach saturation, and diminishing returns on investment.
- Maintain comprehensive knowledge of European media ecosystems, including key players, market shifts, and new opportunities.
- Translate overarching strategies into actionable planning frameworks tailored to individual client objectives and pitches.
- Promote consistent use of advanced planning tools like WPP Open to standardize processes, track performance, and uncover optimization paths.
- Serve as a strategic advisor to clients and internal teams, elevating work quality and fostering thought leadership development.
- Act as a senior-level contact for communications and planning execution while overseeing daily team operations.
- Cultivate strong relationships with key client decision-makers, aligning media strategies with their business goals.
- Identify and pursue opportunities to increase client satisfaction and expand business impact.
- Guide senior client stakeholders in making informed media investment and planning decisions.
- Supervise campaign execution with a focus on quality assurance and high-quality deliverables.
- Serve as the escalation point for planning-related issues and challenges.
- Manage multi-market campaigns from briefing through to reporting, ensuring seamless coordination across regions.
- Identify skill gaps and collaborate with department leads to design targeted training programs that raise performance standards.
- Explore opportunities for new planning products and work with leadership to build implementation roadmaps.
- Develop a solid grasp of commercial operations and agency-wide functions.
- Lead the preparation and delivery of planning presentations, coordinating inputs and timelines across teams.
- Drive creative ideation sessions and campaign concept development.
- Champion innovation and constructive challenge to improve planning practices.
- Lead and mentor a regional team of five planners, offering guidance and growth opportunities.
- Promote a collaborative, inclusive team culture that values shared learning and creative thinking.
- Set priorities for team training and professional development to build future-ready capabilities.
- Coach and challenge local planning teams across markets to ensure consistent, high-quality output.
Work Arrangement
Hybrid — London
Other
- This position is based in the UK and requires candidates to have the legal right to work in this country.
- The role follows a hybrid model, with an expectation of approximately four days per week in the office.
- Candidates needing accommodations or flexibility are encouraged to speak with the hiring team during the interview process.
