Responsibilities
- Lead and shape the overall product marketing strategy, including positioning, messaging, pricing, and go-to-market strategies.
- Collaborate with product management and development teams to understand market needs, customer pain points, and key product differentiators.
- Drive alignment between product, marketing, and sales teams to ensure consistent messaging and execution across all touchpoints.
- Champion the voice of the customer to ensure products and marketing resonate with target audiences.
- Lead the development of go-to-market plans for new product launches and feature enhancements.
- Oversee the creation of marketing collateral (e.g., product briefs, datasheets, presentations) to support sales and customer success teams.
- Collaborate with demand generation and content teams to develop targeted campaigns and initiatives that drive product awareness, lead generation, and customer acquisition.
- Provide ongoing training and support for sales teams to help them understand the products, competitive advantages, and value propositions.
- Lead, mentor, and grow the product marketing team, fostering a high-performance culture focused on results, collaboration, and innovation.
- Proven ability to build and scale community-driven growth initiatives, including partnerships with tech alliances, ecosystems, and developer communities, to drive brand awareness, customer loyalty, and revenue growth.
- Deep understanding of Product-Led Growth strategies, with hands-on experience leveraging the product itself to drive user acquisition, engagement, retention, and expansion, while aligning marketing efforts with customer success and product teams.
- Establish key performance indicators (KPIs) for product marketing efforts and track the effectiveness of marketing campaigns.
Requirements
- Minimum of 15+ years of experience in product marketing, with at least 8 years in a leadership role.
- Must have a Cloud-focused cybersecurity background.
- Proven success in leading cross-functional teams to launch and grow products in a competitive market.
- Strong background in B2B/B2C marketing, preferably within [industry or vertical].
- Experience with SaaS, technology, or other fast-moving industries is highly preferred.
- Expertise in go-to-market strategy, product positioning, competitive analysis, and messaging.
- Strong leadership and team management skills with a track record of building and mentoring high-performing teams.
- Excellent communication and presentation skills, with the ability to influence and align senior executives, customers, and internal teams.
- Data-driven mindset with experience using analytics and market research to drive decision-making.
- Ability to work in a fast-paced, dynamic environment while managing multiple priorities.
- Bachelor’s degree in Marketing, Business, or a related field.
Nice to Have
- MBA or advanced degree is a plus.
Work Arrangement
On-site — Sunnyvale, CA
Additional Information
- This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.
- For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Illumio will consider for employment qualified applicants with arrest and conviction records.
