Responsibilities
- Develop and refine the company's market category story, strategic positioning, and core messaging framework.
- Articulate a compelling and distinct perspective that emphasizes the urgency, relevance, and unique value proposition.
- Maintain narrative alignment across brand, product, sales, and executive communication channels.
- Influence how industry analysts, media, customers, and broader markets perceive the organization.
- Lead the brand strategy, including identity, tone, and expression across all digital and physical platforms.
- Ensure brand consistency and quality in digital experiences, marketing campaigns, events, and customer touchpoints.
- Build and manage a high-performing team focused on brand and creative output.
- Oversee earned and owned media strategies to enhance market credibility and leadership visibility.
- Determine the strategic use of channels such as LinkedIn, YouTube, blogs, PR, and industry publications.
- Develop a continuous content engine that supports brand messaging and engages enterprise decision-makers.
- Lead thought leadership initiatives, including original research, data-driven insights, and executive viewpoints.
- Collaborate with senior leaders to amplify organizational voice through social media, speaking events, and press.
- Direct communications strategy encompassing media outreach, analyst relations, and corporate messaging.
- Enhance executive presence via keynotes, published articles, media interviews, and industry engagement.
- Ensure the organization maintains a strong, unique market voice.
- Lead and develop the Product Marketing team, including management of a senior director and staff.
- Align product messaging, positioning, and go-to-market plans with overarching market strategy.
- Provide strategic guidance on messaging frameworks.
- Provide strategic guidance on product launches and organizational preparedness.
- Provide strategic guidance on sales enablement and competitive differentiation.
- Step in to lead high-priority product launches, strategic customer engagements, and executive storytelling.
- Serve as a senior advocate for the product both internally and externally when required.
- Collaborate with Product, Sales, Demand Generation, and Customer Success to align messaging across the customer lifecycle.
- Ensure alignment between brand narrative, product communication, and revenue goals.
- Inform executive decisions using market research, customer insights, and competitive analysis.
Work Arrangement
Hybrid — Vancouver, BC, Toronto, ON
Other
- This role is fully remote until the Vancouver, BC and Toronto, ON offices are operational. Once offices are established, the role may shift to a hybrid model with 50% remote and 50% in-office work.
- The position will remain open for 30 days from the posting date.
- This role is being filled on an urgent basis.
- The application period may end early if a sufficient number of qualified candidates are received before the 30-day window closes.
