Responsibilities
- Expand and refine programmatic and display advertising across DV360, Amazon Ads, and Criteo to boost top-of-funnel visibility and drive conversions.
- Identify and negotiate exclusive inventory partnerships, including PMPs, Programmatic Guaranteed, and Private Deals, to secure high-quality ad placements.
- Launch and oversee Connected TV (CTV) campaigns while establishing tracking systems to assess their downstream performance.
- Conduct Brand Lift Studies within DemandGen and implement advanced A/B and uplift testing to determine incremental impact.
- Build and enhance multi-channel user pathways using Campaign Manager 360 for tracking, frequency control, and attribution modeling.
- Analyze raw data, including path-to-conversion insights from CM360, to detect trends, uncover growth potential, form hypotheses, and present findings.
- Oversee creative assets and collaborate with internal motion designers and analytics experts to tailor strategies for display, rich media, and CTV.
- Manage advertising budgets with precision, allocating funds according to data-driven models and full-funnel performance objectives.
Compensation
Competitive remuneration and performance-based bonuses
Work Arrangement
Remote (Worldwide)
Other
- Full-time remote position requiring alignment with EET/EEST time zone (5/2 schedule).
- Weekly team meetings held every Friday at 11:00.
- Contract type is Service Provider.
- Requires native-level Russian and professional English proficiency (B2).
- All applications are handled with strict confidentiality.
- Only shortlisted candidates will be contacted.
