Responsibilities
- Lead the creation of advanced website functionality, templates, modular components, and content-managed digital experiences across corporate and marketing web platforms.
- Convert design concepts, content strategies, campaign objectives, and business needs into responsive, high-performance, accessible, and deployable web solutions.
- Collaborate with design, content, marketing, operations, and external vendors to define scope, develop, test, deploy, and monitor new pages, components, and site improvements.
- Enforce web development standards covering code integrity, quality assurance, release preparedness, CMS integration methods, technical documentation, and reusable component frameworks to ensure consistency across devices, browsers, regions, and CMS environments.
- Maintain and enhance CMS architecture, including content structures, page templates, reusable elements, and implementation approaches that empower marketing and content teams to operate efficiently while minimizing technical complexity.
- Improve key aspects of site performance, accessibility compliance, technical search engine optimization, analytics accuracy, and conversion-driven design by diagnosing root issues, fixing problems, and preventing repeat occurrences.
- Support marketing measurement and experimentation initiatives through technical setup, including form tracking, event instrumentation, A/B testing infrastructure, and data handoff between GTM and CRM systems.
- Evaluate technical deliverables and establish reusable standards, documentation, and implementation guidelines to increase development speed, improve quality, enhance maintainability, and promote internal capability building.
