Responsibilities
- Lead the creation of comprehensive media and communications strategies across multiple client accounts to meet business and branding targets
- Build and maintain strong relationships with senior client stakeholders to deeply understand their goals, challenges, and strategic priorities
- Leverage audience insights, market research, and cultural developments to inform creative and effective media planning
- Work closely with data, planning, and creative teams to ensure cohesive and unified campaign delivery
- Maintain strategic alignment from planning through execution and performance evaluation
- Spot opportunities to expand client engagements by aligning specialized services with client business needs
- Supervise, coach, and develop junior strategy team members, supporting their professional growth
- Contribute strategic direction to new business proposals to help secure wins
- Represent the agency through thought leadership activities such as speaking engagements, panels, and authored content
- Monitor evolving media landscapes, technologies, and industry developments to maintain strategic relevance and innovation
