Responsibilities
- Lead complex, strategic mixed-methods research
- Own end-to-end, multi-phase research programs addressing ambiguous, high-impact questions across product pillars
- Blend qualitative depth with quantitative rigor to generate foundational insights, evaluate product directions, and de-risk decisions
- Define learning agendas that shape multi-quarter product strategy
- Design advanced quantitative studies
- Lead high-signal, statistically robust survey programs, incorporating advanced design and analysis methods and frameworks (e.g., MaxDiff, choice-based conjoint, pricing studies; market segmentation and clustering; TAM/SAM opportunity sizing)
- Conduct nuanced qualitative research
- Run in-depth interviews, concept tests, cognitive walkthroughs, fieldwork, and generative exploration
- Extract patterns and frameworks that clarify user needs, motivations, and mental models
- Use qual insight to shape survey instruments and interpret quant findings
- Synthesize evidence into strategic insight
- Combine data types — qual, quant, behavioral logs, market research, sales data, etc — into crisp, decision-ready storytelling
- Frame tradeoffs, risks, and opportunities with clarity and foresight
- Influence leadership-level stakeholders through structured insight and principled judgment
- Elevate research systems, standards, and practice
- Create and maintain reusable frameworks, templates, taxonomies, and synthesis structures that scale research quality
- Partner with Research Ops on panel strategy, tooling, governance, and operational excellence
- Improve quant literacy and mixed-methods capability across the team through mentorship and enablement
- Drive AI-native research innovation
- Use AI as a core part of your workflow — not just for acceleration, but to generate new insight
- Design hybrid human-AI workflows that meaningfully transform research throughput, quality, or reach
- Establish validation guardrails and ethical standards for AI-assisted analysis
- Mentor and multiply impact
- Coach more junior researchers in quant, qual, synthesis, storytelling, and methodological rigor
- Guide PMs, Designers, and cross-functional partners in asking better questions and interpreting evidence responsibly
- Model healthy, values-aligned research practices at scale
Requirements
- Graduate degree or relevant experience
- 8+ years in user research, market research, consumer insights, behavioral science, or similar mixed-methods roles
- Demonstrated success leading complex, multi-method studies with high ambiguity and high business stakes
- Have astute business acumen and experience conducting research on B2B/SaaS products and business models
- Are skilled at identifying the most important research topics and articulating the most essential insights, along with their strategic implications
- Demonstrate mixed-methods excellence, including: Robust quantitative skills, especially programmatic survey design and data analysis
- Dynamic qualitative methods, ranging across the entire product strategy and development lifecycle
- Have honed exceptional communication and facilitation skills, and the ability to navigate ambiguity and drive alignment
- Are comfortable influencing senior leaders across Product, Design, Engineering, Data, Marketing, Sales and other cross-functional groups
- Lead with an AI-native mindset: You use AI naturally and responsibly — not as an add-on, but as a core component of your research workflows
- You’re capable of transformative AI usage — inventing or scaling new workflows and helping define org-wide AI patterns for research
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
Benefits
- Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company
- Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums
- Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions
- Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired
- Wellness for the whole you. Access to mental health resources, therapy and coaching
- Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally
- Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts
- Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program
Additional Information
- This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals
- Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter
- To join Webflow, you'll need a valid right to work authorization depending on the country of employment. If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes
