Responsibilities
- Develop and refine the full customer lifecycle marketing strategy, covering engagement, conversion, product adoption, retention, and cross-selling initiatives.
- Define and track key performance indicators across the customer journey to measure impact on sales pipeline, trial-to-paid conversion, user adoption, and expansion revenue.
- Use both qualitative insights and quantitative analysis to uncover growth potential and continuously enhance lifecycle marketing programs.
- Maintain a prioritized roadmap for lifecycle initiatives, balancing experimental campaigns with scalable, long-term program development.
- Provide strategic input on cross-functional projects that utilize lifecycle marketing channels and tactics.
- Present marketing strategies, performance metrics, and actionable recommendations to executive leadership and cross-departmental partners.
- Lead and grow a team of three direct reports through regular coaching, performance evaluations, and career development planning.
- Serve as a hands-on leader by staying involved in campaign creation and automation workflows to support troubleshooting, quality assurance, and team skill development.
- Promote a team culture centered on accountability, inquisitiveness, and ongoing optimization.
- Maintain transparent and timely communication with colleagues, supervisors, and leadership regarding project plans, progress updates, and obstacles.
- Work with Creative and Product Marketing teams to design, test, and refine messaging tailored to specific audience segments.
- Collaborate with Marketing Operations to ensure efficient program execution, reliable data integration, and technology alignment with business objectives.
- Align messaging and handoff processes with Sales and Customer Success leadership to ensure a seamless customer journey.
- Partner with the Growth Product team to explore, test, and implement features that improve product adoption, conversion rates, and customer retention.
