About the Role
The role involves leading growth marketing strategy, managing high-impact campaigns, and leveraging analytics to identify and execute scalable acquisition and engagement tactics.
Responsibilities
- Lead the development and execution of growth marketing strategies
- Design and manage performance marketing campaigns across digital channels
- Use data analytics to identify customer acquisition opportunities
- Optimize conversion funnels across the user journey
- Collaborate with product and engineering teams on growth experiments
- Manage A/B testing frameworks to improve campaign performance
- Develop audience segmentation models for targeted outreach
- Oversee budget allocation for maximum ROI
- Track and report on KPIs including CAC, LTV, and ROAS
- Partner with creative teams to produce high-converting assets
- Evaluate new marketing platforms and technologies
- Scale successful pilot campaigns across regions
- Ensure brand consistency in all growth initiatives
- Lead cross-functional initiatives with sales and product teams
- Drive customer retention and lifecycle marketing efforts
- Implement marketing automation workflows
- Monitor competitive landscape and adapt strategy accordingly
- Present strategic recommendations to senior leadership
- Manage external agency relationships
- Maintain compliance with data privacy regulations
- Support international expansion through localized campaigns
- Develop go-to-market plans for new product features
- Foster a culture of experimentation and data-driven decision-making
- Lead onboarding and training for new growth team members
- Conduct post-campaign analysis to inform future strategies
Nice to Have
- MBA or advanced degree in a related field
- Experience in AI-driven marketing platforms
- Background in video marketing or creative technology
- Knowledge of programmatic advertising ecosystems
- Experience scaling marketing in high-growth startups
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model
Team
Part of the marketing leadership team
About the Team
The marketing team focuses on data-led strategies to drive customer acquisition and product adoption. Collaboration with product, sales, and creative teams is central to success.
What We Look For
We value analytical rigor, creative problem-solving, and the ability to execute quickly while maintaining strategic focus.
Available for qualified candidates
