Franki is hiring its first Sr. Manager, B2B Marketing to build the inbound engine that drives awareness, consideration, and qualified leads from local restaurants, groups, and franchises. This foundational role is both strategic and executional, defining our B2B go-to-market positioning, crafting demand generation programs, and leading inbound efforts from scratch.
What You'll Do
- Develop Franki's B2B go-to-market positioning and messaging targeting local restaurant owners.
- Define the marketing strategy for generating qualified inbound leads using content, social, email, SEO, and paid.
- Create and manage high-leverage content such as case studies, videos, educational playbooks, webinars, and social campaigns.
- Test and scale demand generation tactics (organic, influencer, local partnerships, email, events).
- Build and manage lead capture funnels in collaboration with the sales team, including basic CRM flows and email marketing sequences.
- Collaborate with lifecycle and product marketing to drive conversion from awareness to partner sign-up.
- Work closely with B2C marketing, community, sales, and product to align B2B messaging and activation efforts.
- Manage agencies, freelancers or contractors (e.g. writers, designers) to execute components of campaigns.
- Design experiments to test messaging and content effectiveness.
- Track and report on inbound performance; iterate quickly based on data and insights.
What We're Looking For
- 5+ years of B2B marketing experience, ideally in a growth-stage or high-velocity environment.
- Strong lead generation and funnel optimization experience, with a clear track record of campaign success.
- Excellent writing and editing skills.
- Deep analytical capabilities—comfortable owning pipeline metrics, making data-informed decisions, and presenting results.
- Hands-on experience with tools like Salesforce, Google Ads, Meta Business Manager, and marketing automation platforms.
- A strategic thinker and a self-starter who thrives in fast-paced, entrepreneurial environments.
Technical Stack
- Salesforce
- Google Ads
- Meta Business Manager
- Marketing automation platforms
Team & Environment
This is the first dedicated B2B marketing hire, collaborating with cross-functional B2C teammates, contractors, and the sales team.
Benefits & Compensation
- Compensation: $100,000 - $150,000 per year
- Medical, dental & vision: We cover 100% of Medical, Vision, and Dental insurance costs for employees.
- 401(k)
- Equipment: Computer & technology equipment applicable to your role.
- Monthly Stipend: $40 towards home office expenses
Work Mode
This role is open to candidates in the US.
At Franki, we value diversity in backgrounds and perspectives and depend on it to drive community and our innovative culture. That’s why we’re a proud Equal Opportunity Employer.
