Responsibilities
- Lead go-to-market strategy for specific industries as an integrated system rather than isolated initiatives
- Analyze how enterprise customers in targeted sectors assess, buy, and implement AI solutions, including their key roles, decision pathways, and competing options
- Design and execute cross-channel awareness campaigns tailored to specific industries using paid, organic, and owned media, including webinars, dedicated landing pages, and customized creative assets
- Equip sales teams with tools such as competitive battle cards, responses to common objections, messaging by buyer persona, and content aligned to deal stages to accelerate revenue
- Create and promote distinctive thought leadership that positions the company as the leading expert on AI integration within each industry vertical
- Track and analyze performance metrics by vertical, including generated pipeline, conversion efficiency, and engagement levels, with weekly optimization based on data