Responsibilities
- Create and implement a strategic social media plan that connects effectively with immigrant communities.
- Oversee the development, timing, and publication of content, including direct management of posts when necessary, with platform-specific customization.
- Design and manage user-generated content initiatives and partnerships with influencers to enhance credibility and audience interaction.
- Track performance metrics, refine strategies based on data insights, and deliver recurring reports with practical improvement suggestions.
- Keep current with evolving social media trends, new platforms, and platform-specific optimization techniques.
- Work closely with internal departments and external partners to align social media efforts with marketing, branding, product, and content initiatives.
