Responsibilities
- Develop Pacaso's foundational social strategy across Instagram, LinkedIn, Threads, and YouTube, with a channel-specific approach to content, format, and voice rather than a single asset repurposed across every platform
- Conduct ongoing social listening and trend tracking across the luxury, design, travel, wealth, and wellness landscape, translating findings into brand-right recommendations for growth; partner cross-functionally with PR and Sales to ensure social strategy stays aligned with broader brand and business priorities
- Report out on performance on a standard cadence, with new initiatives defined based on trends and insights. Bring new ideas and recommendations to marketing leadership with a clear point of view and the data to support it.
- Use AI tools, social listening platforms, and performance analytics to inform content, campaign, and growth decisions
- Run a daily publishing rhythm across all social channels, including proactive scheduling and management through Hootsuite or similar social management tools
- Maintain fluency in Pacaso's brand voice, messaging pillars, and underlying brand story, applying that understanding consistently across all content
- Collaborating with the brand and production team, as well as Product team, maintain a content calendar populated at least two weeks ahead at all times, working independently and bringing fresh ideas to the table
- Build Pacaso's influencer program from the ground up: identify, source, and vet creators in the luxury, design, travel, economics/entrepreneur/wealth, and wellness spaces
- Own outreach, rate negotiation, contracting, briefing, content development, and campaign management through delivery and reporting
- Develop a collaboration pipeline with high-end brands and names
- Manage and write LinkedIn content for Pacaso's CEO, along with additional thought leadership content as needed
- Monitor and engage with Pacaso's social communities, responding to comments and DMs in an authentic, brand-aligned way
- Own performance reporting and run regular competitive analysis, bringing findings forward with clear, actionable recommendations
Requirements
- Experience running social for a brand where the bar was high and the audience was discerning - luxury, design, hospitality, real estate, travel, premium consumer
- A strong, well-formed point of view on brand and content, with the confidence to advocate for it and push back when needed
- Proven proficiency in building AI-driven workflows and advanced experience working with a wide range of AI tools to optimize social strategy and content creation
- Direct experience negotiating with influencers and their representation
- Fluency in performance data, with the ability to translate it into a clear recommendation, not just a report
- Strong, concise writing skills, with the range to write convincingly in a brand's or executive's voice
- Experience operating independently at a senior level, with the judgment to build systems rather than rely on oversight
- A genuine expert in social platforms and emerging formats, with curiosity and enthusiasm toward testing new tools and methods
- Experience working alongside sales teams, using social as a true tool to increase and improve conversion rates
- Working knowledge of media monitoring tools and practices, and genuine fluency in how PR and press coverage intersect with brand and social strategy
Nice to Have
- Experience managing influencer agency relationships a plus
Compensation
Around $125,000 with equity
