Responsibilities
- Create native short-form videos optimized for TikTok & Douyin
- Film content primarily on mobile (iPhone / Android)
- Develop strong hooks within the first 1–3 seconds
- Produce content formats including: Talking-head videos
- Produce content formats including: POV and product demonstrations
- Produce content formats including: Problem → solution storytelling
- Produce content formats including: Trend-based and remix content
- Produce content formats including: Native testimonial and review formats
- Adapt content style to Douyin audience behavior and trends
- Collaborate with English-speaking global teams on creative direction
- Communicate clearly in both Chinese and English (written and spoken)
- Deliver content consistently and at scale
- Track and report performance insights (views, engagement, watch time)
Requirements
- Based in China
- Fluent in both Chinese and English (spoken and written)
- Proven experience creating short-form content for TikTok and/or Douyin
- Portfolio required with live links to published content
- Demonstrated ability to generate strong engagement metrics
- Strong understanding of: Douyin and TikTok trends
- Strong understanding of: Hook creation and retention
- Strong understanding of: Native platform storytelling
- Comfortable filming independently without heavy production
- Fast execution and ability to test multiple creative angles
- Basic editing skills (CapCut, native apps, or similar)
Nice to Have
- Experience with e-commerce or DTC brands
- Familiarity with TikTok Shop / Douyin e-commerce
- Experience adapting content for international audiences
- Understanding of performance-driven creative (organic vs paid)
Work Arrangement
Remote (Country) — China
Additional Information
- Fully remote environment
- Remote-first culture
- Cross-functional collaboration with English-speaking marketing team
- Content must be shot on mobile
- Content style should be raw, native, fast-paced, authentic
- Role is not a polished studio or commercial production role
- Strong portfolio with demonstrable engagement metrics required
