About the Role
Develop and implement comprehensive strategies to enhance organic search performance and expand presence in targeted geographic markets through data-driven insights and cross-functional collaboration.
Responsibilities
- Define and execute SEO strategies to improve organic search rankings and visibility
- Lead geographic expansion initiatives by identifying high-potential markets
- Analyze search trends and competitor performance to inform optimization tactics
- Collaborate with content teams to align SEO best practices with editorial output
- Monitor and report on key performance metrics for SEO and GEO campaigns
- Optimize technical aspects of websites to support search engine indexing
- Manage keyword research and on-page optimization efforts
- Work with product teams to integrate SEO requirements into development cycles
- Develop localization strategies to support regional market entry
- Coordinate with analytics teams to track user behavior and conversion paths
- Lead A/B testing for landing pages and site structures
- Stay current with search engine algorithm updates and industry developments
- Produce regular performance reports for stakeholders
- Guide external agencies and consultants on strategic priorities
- Ensure mobile optimization supports search performance goals
- Support international domain strategies and hreflang implementation
- Evaluate backlink profiles and manage outreach initiatives
- Integrate SEO metrics into broader marketing dashboards
- Advocate for user experience improvements that align with search goals
- Drive cross-channel alignment between paid and organic search strategies
- Mentor team members in SEO and GEO best practices
- Identify opportunities for automation in reporting and analysis
- Implement structured data markup to enhance search visibility
- Assess content gaps and recommend improvements for target regions
- Facilitate knowledge sharing across global teams
Nice to Have
- Experience leading SEO teams or managing multiple markets
- Track record of scaling SEO strategies across regions
- Hands-on experience with SEO in high-competition industries
- Knowledge of machine learning applications in search optimization
- Experience with international brand positioning
- Background in data science or advanced analytics
- Familiarity with privacy regulations affecting tracking
- Experience with SEO automation tools
- Certifications in digital marketing or SEO
- Public speaking or conference presentation experience
Compensation
Competitive salary and performance-based incentives
Work Arrangement
Hybrid work model with flexibility for remote and office presence
Team
Part of the digital marketing and growth strategy team focusing on search optimization and geographic expansion
Growth Opportunities
- Access to professional development programs and industry conferences
- Opportunities to lead strategic initiatives across global markets
Technology Stack
- Use of modern SEO platforms, analytics tools, and data visualization software
- Integration with internal data systems and marketing technology ecosystem
Available for qualified candidates requiring work authorization
