Responsibilities
- Implement PPC strategy and tactics (Google, Bing, and others)
- PPC Campaigns optimization and testing on multi-language accounts.
- Keyword research and search queries analysis
- Ad Creation and Testing
- Quality score improvements
- Conversion optimization and tracking to increase ROI and drive volume
- Develop new seasonal/promotional offers and optimize landing pages, generating text ads, keywords and bids
- Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research
- Creating briefings for creative and cooperating with design
- Define retargeting/remarketing strategies
- Target audiences for each purpose
- Implement retargeting/remarketing campaigns
- Management and optimization of remarketing campaigns
- Reporting and analysis on different performance metrics: CPA, CPL, ROI, KPI's, CTR
Requirements
- At least 5 years’ experience
- Strong analytical skills
- Fluent English
- Fluent Spanish
Work Arrangement
Remote (Worldwide)
Team
Structure: SEM team
Additional Information
- Fluent English required
- Fluent Spanish required
