This role involves hands-on development and architectural leadership in Salesforce Marketing Cloud, with a focus on building integrated, automated, and personalized marketing experiences. The position supports enterprise-level communication strategies and platform scalability across the Salesforce ecosystem.
Responsibilities
- Collaborate with marketing, IT, and product leaders to shape the technical roadmap and long-term evolution of marketing platforms.
- Design and optimize data models, Data Extensions, and segmentation logic to enable advanced personalization and automation.
- Develop and maintain complex Marketing Cloud solutions using AMPScript, SQL, SSJS, and HTML/CSS.
- Build reliable, high-performance customer journeys, automations, and triggered messaging across channels.
- Create modular, reusable email templates and content components that support scalable, brand-compliant campaigns.
- Convert design assets and UX requirements into responsive, accessible Marketing Cloud templates.
- Integrate systems through APIs, event triggers, and synchronized data flows across Salesforce platforms.
- Support strategic initiatives in transactional messaging, preference management, and personalization services.
- Help define future marketing technology architecture as Salesforce unifies its core and cloud platforms.
- Evaluate emerging Salesforce features such as Data Cloud, AI-driven personalization, and next-gen journey tools.
Requirements
- Minimum of 5 years of Salesforce development experience, including at least 3 years focused on Marketing Cloud engineering.
- Advanced skills in AMPScript, SQL, HTML, CSS, and responsive email development.
- Proven experience with Journey Builder, Automation Studio, Contact Builder, and distributed marketing models.
- Strong understanding of data modeling, segmentation, and performance tuning in large-scale Marketing Cloud environments.
- Experience integrating Marketing Cloud with Salesforce core using Connect, APIs, and event-based patterns.
Nice to Have
- Bachelor's degree in Computer Science, Information Technology, Marketing, Design, or related field (optional).
- Salesforce Marketing Cloud Engagement Developer or Administrator certification required.
- Additional value placed on Certified Platform Developer, Platform Administrator, or UX Designer credentials.
- Bonus qualifications include Revenue Cloud or Experience Cloud Consultant certifications.
Tech Stack
Salesforce Marketing Cloud, AMPScript, SQL, SSJS, HTML/CSS, Journey Builder, Automation Studio, Contact Builder, Data Cloud, Experience Cloud, Salesforce Core Platform, APIs, Event-driven architecture
Benefits
- Comprehensive medical, dental, and vision insurance
- Retirement plans with company match
- Annual bonus and merit-based compensation opportunities
- Educational assistance programs
- Mental health and wellness support
- M.O.R.E. Events available in-person and online
- Mentorship initiatives
- Employee Resource Groups
- Community engagement opportunities
- Diversity, Equity, and Inclusion programs
Compensation
Hire Range/Rate: $165,000 - $190,000 CAD. Bonus eligibility included as part of total compensation package.
Work Arrangement
Local-country — Denver, Colorado, Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio, Texas — Remote work is supported; role is open to candidates in specified U.S. states.
Team
Part of the Corporate Applications Team within Information Technology.
- Diversity, Equity, and Inclusion
- Employee Resource Groups
- Mentorship program
- Community Engagement
- M.O.R.E. Events
- Women at REMAX
- Parenting support
- Equal opportunity employer
Additional Information
- Final compensation may vary based on experience, skill level, education, certifications, or location.
- Employees may qualify for bonus compensation.
- Candidates may remove age-related details such as dates of birth or graduation without penalty.
- The role is approximately 60% focused on Salesforce Marketing Cloud Engagement and 40% on the broader Salesforce ecosystem.
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