Responsibilities
- Develop and maintain a centralized repository of sales enablement assets, such as one-pagers, product presentations, demo videos, and use case guides to strengthen sales pipeline development.
- Collaborate with sales and customer success to ensure consistent, effective product messaging across all customer-facing channels.
- Design scalable, audience-specific playbooks for product education and targeted marketing efforts to accelerate lead conversion.
- Lead cross-functional training sessions and workshops to introduce new product features, updates, and strategic positioning.
- Drive the planning and execution of go-to-market strategies for new product features and releases.
- Establish product positioning and core messaging frameworks that connect with key customer personas and emphasize value propositions.
- Coordinate cross-departmental teams during feature launches, aligning product, marketing, and sales functions for unified communication.
- Develop persuasive product narratives used across marketing platforms, including websites, email campaigns, and public relations.
- Adapt and distribute product content into various formats to boost engagement on digital channels such as LinkedIn, email, and webinars.
- Support the development of content strategies tailored to each stage of the buyer journey to nurture leads and shorten sales cycles.
- Lead website strategy and execution as a primary tool for customer engagement and sales conversion.
- Partner with product and design teams to enhance user experience, refine product pages, and manage product-related content.
- Execute on-page SEO tactics to improve search visibility and grow organic website traffic.
- Lead experimentation efforts and analyze web analytics to improve conversion rates and user interaction.
- Define and monitor KPIs to evaluate the effectiveness of product marketing campaigns.
- Regularly assess marketing performance data to deliver actionable insights and optimization recommendations.
- Stay informed about industry developments, competitor activity, and emerging technologies to guide marketing and content strategies.
Benefits
- Competitive compensation with substantial equity participation
- Full medical, dental, and vision insurance coverage
- Unlimited paid time off
- Generous parental leave policy
- Short- and long-term disability insurance
- 401K retirement plan
- Stipend for home office setup
Compensation
Competitive salaries with significant equity
Work Arrangement
Remote (Worldwide)
Other
- The company has operated remotely since its founding in 2018.
- Flexible working hours allow employees to perform at their best while maintaining work-life balance.
- Employees receive competitive pay and meaningful equity in a well-funded, rapidly growing organization.
- Health and well-being are prioritized, with comprehensive medical, dental, and vision benefits, unlimited PTO, and generous parental leave.
- Additional benefits include short- and long-term disability coverage and a 401K plan.
- A home office stipend is provided for those new to remote work.
