Responsibilities
- Lead the development and execution of go-to-market plans for B2B payment systems and financing offerings, with increasing focus on new SaaS capabilities for home improvement contractors.
- Create distinct product positioning and messaging for payment processing, financial operations, and business management tools.
- Collaborate with Product, Sales, Customer Success, and Creative teams to align product direction with market needs and commercial goals.
- Support initial go-to-market planning for emerging SaaS products, including messaging, positioning, and launch preparation.
- Drive cross-functional product launches and adoption initiatives for payment and financing solutions, including new features and programs.
- Partner with Marketing and Sales to design integrated campaigns across customer lifecycle stages, demand generation, and ongoing communications.
- Iterate and improve messaging, distribution channels, and engagement tactics to increase product adoption, usage, and revenue outcomes.
- Equip Sales and Account teams with messaging guides, presentation materials, competitive analysis, customer resources, and training content.
- Support customer acquisition, onboarding, and expansion strategies by tailoring messaging to contractors, SMBs, enterprise clients, and strategic partners.
- Work with Sales to refine ideal customer profiles, lead qualification standards, and funnel strategies across payment, financing, and SaaS product lines.
- Establish and monitor KPIs related to product adoption, activation, conversion, retention, and revenue growth driven by product-led initiatives.
- Evaluate campaign and product performance data to generate insights and improve go-to-market effectiveness over time.
- Promote data-informed decision-making throughout product marketing activities and cross-functional initiatives.
- Gain in-depth knowledge of how home improvement professionals handle payments, financing, and daily business operations.
- Conduct research on customers, markets, and competitors to shape product positioning and influence product development priorities.
- Turn research findings into practical recommendations for Product, Growth, and leadership teams.
Other
- Job duties include additional responsibilities as assigned by one's supervisor or other managers related to the position or department.
- The job description is not intended to be construed as an exhaustive list of all responsibilities, duties, and other skills required for the position.
- The Company reserves the right at any time, with or without notice, to alter or change job responsibilities, reassign or transfer job positions, or assign additional responsibilities, subject to applicable law.
- The Company shall provide reasonable accommodations for known disabilities to enable qualified applicants or employees to apply for employment, perform essential job functions, or enjoy the benefits and privileges of employment as required by law.
- The company may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist the recruitment team but do not replace human judgment. Final hiring decisions are made by humans.
