Responsibilities
- Lead the development and execution of go-to-market strategies for new products, product updates, and feature rollouts
- Define clear product positioning, messaging architecture, and competitive advantages
- Work with Sales and Customer Success to design customer-facing content and journey materials
- Create and manage high-converting website copy and landing pages
- Develop technical and educational content such as blog articles, whitepapers, datasheets, and solution summaries for security professionals
- Build and update product documentation and user guides
- Deliver presentations at industry events, trade shows, and partner meetings
- Serve as a trusted and dynamic representative in the cybersecurity industry
- Travel to major industry events as needed, approximately 20–30% of the time
- Lead social media content planning across LinkedIn, X (formerly Twitter), and other key platforms
- Work with demand generation teams on campaign content and organic publishing schedules
- Organize, develop, and present webinars for potential buyers, existing customers, and partners
- Contribute to podcasts and other audio or video content projects
Work Arrangement
Hybrid
Other
- Travel to key events as required (estimated travel: ~20–30%)
- Location: This role will require a hybrid schedule in either our Overland Park, KS or Sarasota, FL office.
