About the Role
The role involves shaping go-to-market strategies, defining product positioning, and leading marketing initiatives that support customer acquisition and retention through data-driven insights and collaboration with product and sales teams.
Responsibilities
- Develop and execute product marketing strategies for new and existing features
- Collaborate with product teams to understand roadmap priorities and customer impact
- Create compelling messaging and value propositions tailored to target segments
- Lead launch campaigns for product updates and new capabilities
- Conduct market research to identify customer pain points and competitive dynamics
- Produce sales enablement materials including battle cards and demo scripts
- Analyze product usage data to inform marketing tactics and messaging refinement
- Work with content teams to develop case studies, whitepapers, and blog content
- Partner with demand generation to align campaigns with product goals
- Present product updates to internal stakeholders and external audiences
- Monitor key performance metrics for product adoption and engagement
- Gather and share customer feedback with product development teams
- Support pricing and packaging initiatives with market insights
- Maintain product marketing documentation and messaging frameworks
- Ensure brand consistency across all product-related communications
Nice to Have
- Experience in the payments or commerce technology sector
- Background in developer-focused products or APIs
- MBA or advanced degree in business or marketing
- Certification in digital marketing or product management
- Track record of scaling marketing programs in growth-stage companies
Compensation
Competitive salary and benefits package
Work Arrangement
Remote with flexible hours
Team
Part of the marketing team focused on product growth and positioning
About the Team
This role joins a lean, high-impact marketing team that operates at the intersection of product and customer success. The focus is on clear communication, rapid experimentation, and measurable business outcomes.
Growth Opportunities
The position offers direct exposure to executive leadership and the chance to shape marketing strategy in a scaling organization. Career development is supported through mentorship and ownership of key initiatives.
Available for qualified candidates
