Remote (Global)

Forbes Advisor is hiring a Senior Product Manager, Formations (Remote)

About the Role

Lead product strategy for a growing business platform focused on helping entrepreneurs launch and manage their companies. As Senior Product Manager, you'll shape the future of a digital product suite by improving how users convert, engage, and expand their use of core services.

What You’ll Do

  • Drive growth across multiple product lines by refining purchase flows to improve conversion, average order value, and product mix across devices and channels.
  • Rethink the journey after purchase—designing meaningful touchpoints that increase engagement and unlock new monetization opportunities.
  • Collaborate with engineering, design, analytics, and commercial teams to guide products from early concept through launch and ongoing iteration.
  • Analyze user behavior, funnel performance, and market signals to identify gaps, validate ideas, and prioritize experiments.
  • Partner with marketing, sales, and partnerships to align go-to-market planning with product development and customer needs.
  • Maintain a clear, prioritized backlog grounded in strategic goals, resource capacity, and measurable impact.
  • Use prototyping and discovery methods to test assumptions quickly and refine direction based on real-world feedback.
  • Monitor key performance indicators and lead continuous improvement efforts post-release.
  • Serve as the central voice for your product area, ensuring alignment across teams and transparent communication with stakeholders.
  • Help strengthen product practices across the organization by sharing insights and driving disciplined execution.

What We’re Looking For

  • At least 6 years of product management experience, with a focus on optimizing funnels, increasing attach rates, or improving monetization in self-serve or product-led SaaS environments.
  • A strong understanding of small business owners and solopreneurs, especially those making thoughtful, high-stakes decisions about their ventures.
  • Proven ability to lead initiatives across the full product lifecycle—from discovery to delivery and iteration.
  • Proficiency with SQL, analytics platforms like Google Analytics or Amplitude, and financial modeling concepts.
  • Experience guiding cross-functional teams and balancing input from diverse stakeholders.
  • Skilled at defining metrics, interpreting data, and turning insights into action.
  • Excellent communicator who can tell compelling stories and translate ideas into prototypes using tools like Figma.
  • Curious, proactive, and collaborative—someone who spots opportunities and moves quickly to address challenges.

Technology & Tools

  • SQL
  • Google Analytics
  • Amplitude
  • Figma

Why This Role Matters

You’ll have significant ownership in a fast-evolving product with direct commercial impact. This is a remote role offering flexibility and the chance to influence how entrepreneurs build and scale their businesses. Backed by a trusted brand in media and finance, the platform operates in a dynamic, supportive culture that values innovation, adapts quickly, and empowers product leaders to make a lasting difference.

Required Skills
SQLGoogle AnalyticsAmplitudeFigmaProduct ManagementProduct AnalyticsFinancial ModelingSaaSPurchase Funnel OptimizationCross-functional Team LeadershipStakeholder ManagementProduct Lifecycle ManagementSMB Product Design Product ManagementSQLGoogle AnalyticsAmplitudeFigmaPurchase Funnel OptimizationSaaSMonetization StrategyCross-functional LeadershipCustomer EmpathyFinancial ModelingProduct Lifecycle Management
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About company
Forbes Advisor
Forbes Advisor provides expert insights, reviews, and guidance on financial products, services, and software, helping consumers and businesses make informed decisions. It leverages the Forbes brand to deliver trusted content and enterprise marketing solutions.
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Job Details
Category product
Posted a month ago