San Antonio, TX, USA Remote (Global) Employment

Vericast is hiring a Senior Principal - Bank & Credit Union Marketing (Remote)

Responsibilities

  • Drive revenue expansion by deepening relationships with current banking and credit union clients and acquiring new strategically aligned customers.
  • Achieve annual revenue goals ranging from $5 million to $12 million via consultative sales of marketing strategy and transformation solutions.
  • Build and sustain executive-level relationships with CMOs, retail banking leaders, lending executives, compliance officers, and other key decision-makers at financial organizations.
  • Lead and guide cross-functional teams including account executives, strategists, creative specialists, and data analysts to win complex opportunities.
  • Own the development of proposals, presentation of pitches, and negotiation of contracts for large-scale marketing engagements worth millions of dollars.
  • Identify and execute on upsell and cross-sell potential within current client portfolios to enhance long-term value.
  • Position the organization as the leading strategic marketing partner for mid-tier banks and credit unions.
  • Serve as the primary strategic advisor on audience targeting, omnichannel campaign execution, and performance analytics for client campaigns.
  • Oversee the deployment of marketing technology platforms and data-driven marketing initiatives.
  • Monitor client campaign performance and satisfaction to ensure measurable business results and sustained value delivery.
  • Advance innovation in service models, methodologies, and implementation frameworks.
  • Act as a trusted consultant to client executives on marketing modernization and customer acquisition strategies.

Work Arrangement

Remote (Worldwide)

About company
Vericast
Financial institution performance partner helping banks and credit unions drive growth through data, technology, and people, with 150 years of financial services expertise
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Job Details
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Posted a month ago