Sigma Marketing LLC is looking for a Senior PPC Specialist to own the strategy, execution, and scaling of high-performing paid advertising campaigns, with a primary focus on the iGaming sector. You will be responsible for managing significant budgets, implementing advanced tracking, and driving measurable results through data-driven optimization.
What You'll Do
- Develop, implement, and manage high-performing paid advertising campaigns across Meta and Google with a focus on performance marketing.
- Manage and scale significant PPC budgets of $50,000 USD/month or more to maximize ROI and achieve performance targets.
- Implement, manage, and debug advanced conversion tracking solutions, including event setup in Google Tag Manager, Google Analytics, Meta Pixel, and other platforms.
- Analyze key performance metrics (CPA, ROAS, LTV, CTR, CVR) and translate complex data into clear, actionable insights and comprehensive reports.
- Continuously monitor, analyze, and optimize campaign performance to improve efficiency, drive user acquisition, and enhance effectiveness.
- Conduct thorough market and competitor research to identify new opportunities and stay ahead of industry trends in the iGaming sector.
- Work closely with other marketing team members and departments to ensure integrated strategies and consistent brand messaging.
What We're Looking For
- 3+ years of experience in iGaming digital advertising or equivalent verticals.
- Proven track record in performance marketing across Meta and Google.
- Hands-on experience managing and scaling PPC budgets of $50,000 USD/month or more.
- Advanced knowledge in conversion tracking, including event setup and debugging in GTM, GA, Meta Pixel, and other tracking platforms.
- Excellent understanding of key metrics: CPA, ROAS, LTV, CTR, CVR, etc.
- Strong analytical and reporting skills, comfortable interpreting performance data and translating it into actionable strategies.
- Advanced English proficiency.
Nice to Have
- Bing Ads knowledge is a strong plus.
Technical Stack
- Meta (Facebook Ads)
- Google Ads
- Google Tag Manager (GTM)
- Google Analytics (GA)
- Meta Pixel
Team & Environment
You will work closely with other marketing team members and departments to ensure integrated strategies and consistent brand messaging.
Benefits & Compensation
- Competitive monthly salary, commensurate with experience.
- Performance-based monthly bonuses.
- Fully remote position, offering flexibility and work-life balance.
- Opportunity to work on high-growth iGaming projects across multiple regions.
- Freedom to implement your strategies with full support and resources from management.
- Performance-based, entrepreneurial culture where skills and ideas matter and make a significant impact.
Work Mode
This position is open to candidates globally and is fully remote.
Sigma Marketing LLC is an equal opportunity employer.
