AlexStaff Agency was looking for a Senior Performance Marketing Manager

An international digital platform focused on web data extraction and insights for enterprise solutions is currently seeking a skilled Senior Performance Marketing Manager to enhance their team. The organization boasts access to over 20 million residential IP addresses globally, with web scraping and proxy infrastructure solutions trusted by premier international enterprises. Established in the United States, the company now encompasses more than 250 professionals operating across Europe and North America. Responsibilities: - Evaluate existing marketing methodologies and implement progressive enhancements - Design and execute performance campaigns for proxy and data extraction products via Google Ads, Meta, TikTok, Demand-Side Platforms, and specialized advertising networks - Expand and refine traffic through critical performance indicators: Cost Per Install, Cost Per Lead, Cost Per Acquisition, Lifetime Value, and Return On Investment - Conduct comparative tests on creative materials, landing pages, and promotional offers - Optimize channel strategies based on traffic expenditure and lead effectiveness - Manage analytical reporting using Google Analytics 4 and Business Intelligence tools, including comprehensive campaign monitoring - Coordinate with product and engineering departments on go-to-market campaigns and growth initiatives - Control budgetary allocations and guarantee positive returns across all marketing efforts Requirements: - 8+ years of comprehensive performance marketing experience - Demonstrated success with B2B or technical product portfolios (proxy, web scraping, Software-as-a-Service) - Extensive practical knowledge across multiple traffic channels: search, social media, advertising platforms, Demand-Side Platforms - Comprehensive understanding of proxy/web scraping ecosystem: lead qualification, conversion funnels, audience segmentation - Practical proficiency with Google Analytics 4, UTM tracking, and Business Intelligence tools - Advanced analytical and reporting capabilities - Professional English communication skills (C1+ level) Benefits: - Competitive compensation package tailored to individual experience and geographic location - Adaptable Business-to-Business contract arrangements - Supportive work-life integration with remote-friendly workplace culture - Significant operational autonomy and personal accountability - Direct influence on organizational growth and marketing strategic development - Opportunity to engage with innovative technological solutions in a dynamic industry sector